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Role Summary

The U.S Integrated Media Manager role is responsible for strategic marketing execution of the B2C [Individual Investors] and B2B [U.S. Intermediaries] paid media plans as well as coordination with cross-functional teams inside and outside Global Brand Marketing (GBM), and external agency partners. The Marketing Manager partners with the Strategists to execute through a multi-channel marketing lens across paid, earned, sharable and owned efforts, including Segment digital experiences and more. In addition, they should have an understanding of target audience needs, touch points, and accompanying experiences, reviewing advertising creative developed in conjunction with the SAM team, supporting the strategic direction set forth by the Head of U.S Integrated Media Strategy, coordinating any new [partnership] campaigns/initiatives/tactics as well as ongoing media campaign performance reporting and analytics.

Responsibilities
Marketing Strategy Execution – 60%

Partners with cross-functional peers and strategists in the execution of a multi-channel marketing plan that is aligned to the appropriate audience.Ensures all internal and external elements necessary to the successful execution of the segment paid media plans are addressed, including securing the support of necessary internal marketing and distribution partners; ensuring all legal and compliance obligations are satisfied; and ensuring all necessary content is shared, reviewed, and approved by necessary partners.Leads execution with project managers, creative team members, and distribution marketing managers to enable the realization of program objectives including partnering with the SAM team on ad creative review, working with the Segment/Enterprise Digital teams as necessary, to ensure appropriate site pay off experience.Responsible for helping Strategists with measurement and reporting: using external agency and internal data and program analytics to drive campaign optimization, program evolution, and stakeholder reporting.Proactively monitors key performance indicators and benchmarks to identify any notable trends and inform any ongoing reporting needs and paid media tactical channel recommendations.Owns the creation of ad hoc Business reports and partners with internal and external partners to review and deliver. Routinely delivers information on the status and health of the US Brand marketing program which includes but is not limited to budget, timing, scope, issues, risks, competing priorities & benefits realization.Partners across the Global Brand Marketing team as well as other COE and Segments to identify integration points e.g. messaging, content, reporting etc., ensuring we are leveraging best practices for efficiency and consistency.Manages and evaluates the effectiveness of paid tactics leveraging media agency reporting, Segment & Marketing Strategy, Planning & Operations analytics, and other available data.

Segment Coordination – 20%

Develops and fosters partnerships with key Segment partners through participation in standing Segment forums, ensuring “What’s in Market” is communicated and shared on an established cadence with stakeholders while supporting Strategists in championing efforts for maintaining the integrity and consistency of paid campaign messaging & measurement frameworks, creative and media strategy, leading with cross-segment and integrated thinking.

Process Management and Improvement – 20%

Continuous improvement of efficient and effective paid media activation & reporting processes that provide successful outcomes for delivery of on time, in scope and on budget projects.Partners with Strategists and media channel partners to inform cross-segment process improvements and facilitate implementation.Works collaboratively with internal and external partners to constructively resolve conflicts or implement improvements.Scans environment, competitive landscape, monitors industry trends, and incorporates voice of customer feedback from channel partners to identify gaps and opportunities across our paid media programs.

Qualifications

Required:

Bachelor's degree or the equivalent combination of education and relevant experience AND5+ years of total relevant work experience

Preferred:

5+ years of marketing management or agency experienceAbility to work well with people with varying technical, business and cultural backgroundsComfortable working with executive managementStrong consulting orientation and outstanding client relationship management skillsExcellent verbal and written communication skillsUnderstanding of and/or experience with a variety of paid media creative outputsExceptional time management and problem-solving skills.Demonstrated high level of analytical and problem-solving skillsMust perform well under time-sensitive deadlinesThis individual should be able to analyze, synthesize and package analytics.Should also have strong project management skills and the ability to manage the priorities of multiple stakeholders in a complex environment.

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for hybrid work, with up to two days per week from home.

Base Salary Ranges

Please review the job posting for the location of this specific opportunity.

$94,500.00 - $161,000.00 for the location of: Maryland, Colorado, Washington and remote workers
$103,000.00 - $177,000.00 for the location of: Washington, D.C.
$117,000.00 - $201,000.00 for the location of: New York, California

Placement within the range provided above is based on the individual’s relevant experience and skills for the role.  Base salary is only one component of our total compensation package.  Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.

Commitment to Diversity, Equity, and Inclusion

We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day.

Benefits

We value your goals and needs, at work and in life. As an associate, you’ll be supported with resources, benefits, and work-life balance so you can thrive in ways that matter to you.   

  

Featured employee benefits to enrich your life:   

Competitive compensation  

Annual bonus eligibility  

A generous retirement plan  

Hybrid work schedule  

Health and wellness benefits, including online therapy  

Paid time off for vacation, illness, medical appointments, and volunteering days  

Family care resources, including fertility and adoption benefits  

  

Learn more about our benefits.  

 

Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering.

T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.