Manager– Experiential and Event Marketing
ManpowerGroup
We are looking for a leader to develop ManpowerGroup North America’s experiential strategy across internal and client/sales events. This position will deliver engaging brand experiences across digital and in-person events by partnering with cross-functional teams across marketing, sales and more. The candidate will also manage our promo and print store in partnership with third-party vendors.
Making an Impact
• Lead and the team that manages experiential marketing initiatives, including live and online events (webinar, podcasts), client and consumer engagements and other marketing extensions.
• This position will deliver creative experiences that foster lasting relationships with our prospects and clients. We are looking for a leader to develop North America client events, implementing cutting-edge ideas that reflect our company’s innovative and community spirit of putting people to work.
• This position will collaborate with internal and external stakeholders and will help to identify unique opportunities to deliver against business objectives while carefully tracking budgets and results.
Sharing Expertise
• Provide Experiential and Event Marketing strategy and guide their team to execute with excellence.
• Lead the industry on how experiential marketing delivers results.
• Collaborate with the brands and marketing teams- creative, content and technical teams to deliver the highest quality experiences.
• Oversee all event planning for project scope, schedule, resource requirements and execution and ensure programs are properly budgeted, estimated, and scheduled.
• Manage team to deliver experiential marketing strategies including client events and recognition programs. Tradeshow strategy and logistics support. Industry Memberships and benefits. Webinar and podcast production.
Gaining Exposure
• Collaborate with the brands and marketing teams- creative, content and technical teams to deliver the highest quality experiences
• Interact with Marketing Intelligence and business teams to showcase the value events bring to the organization and/or suggest optimizations to enhance ManpowerGroup’s presence and impact at events and in activated webinars.
Your Typical Day
• Develop strategy for events based on marketing program objectives
• Experiential oversight including managing team members to produce an experience at industry, sales and client events. Oversee your team to ensure they effectively manage webinars and our promo store.
• Serve as lead contact to key vendors and senior leaders in addition to our hero internal incentive awards trip.
• Lead the industry on how experiential marketing deliver results, optimizing our lead and attribution process in conjunction with sales operations and marketing intelligence.
• Oversee promotional and print production programs vendors in partnership with your direct reports.
• Ensure webinar, podcasts & event strategy produces a predicable revenue pipeline.
• Provide requirements to the Marketing Intelligence team to ensure ROI modeling on all types of events investments.
Other accountabilities, as assigned
Required
• High School Diploma or GED
• 6 years’ experience of hands on Event Management for large scale events (500 people) and experience driving event ROI, lead management, budget details, contracts and project plans
• Experience managing multiple vendors and fast paced timelines
Nice to Have
• Bachelors Degree in related field
• Marketing Agency experience
• Experience working on high ¬profile events/clients.
• A love for culture, learning new ways of doing things and being a marketing ambassador.
• Ability to travel and work flexible hours as needed.
• Experience in resourcing freelance, agency and contract help
• Experience delivering strong and convincing opinions and recommendations to senior¬ level executives.
• Leadership experience managing direct reports, while also having the ability to rollup your sleeves and work
ManpowerGroup is proud to be an equal opportunity affirmative action workplace. We celebrate diversity and are committed to providing an inclusive environment for all employees. Qualified applicants will receive consideration for employment without regard to race, religion, creed, color, national origin, citizenship, marital status, pregnancy (including childbirth, lactation and related medical conditions), age, gender, gender identity or expression, sexual orientation, protected veteran status, political ideology, ancestry, the presence of any physical, sensory, or mental disabilities, or other legally protected status.
A strong commitment is made by each employee and is necessary to ensure equal employment opportunity for all. ManpowerGroup is an inclusive workplace that will recruit, hire, train, and promote persons of all job titles, and ensure all other personnel actions are administered without regard to non-merit-based characteristics of individuals.
Reasonable accommodation during the interview process can be provided. Contact talentacquisition@manpowergroup.com for assistance.
**Job:** _Marketing/Product_
**Organization:** _ManpowerGroup_
**Title:** _Manager– Experiential and Event Marketing_
**Location:** _United States_
**Requisition ID:** _0032601_
Confirm your E-mail: Send Email
All Jobs from ManpowerGroup