Relocation for local and international candidates is not provided

BACKGROUND & PURPOSE OF THE JOB

The role aims to drive the adoption and continued excellence of data driven marketing practices within Unilever and our partner agencies.  This involves planning data led audience strategies, database growth & enrichment, owning the process of implementation and optimization, and ensuring the health of the infrastructure in place to deliver these plans in a seamless, automated way.

This role involves close work with the market teams plus other media agencies. There is extensive cross-functional, cross-market working with an extensive range of stakeholders. This role does have one direct report but also, requires one to manage a large external agency team and to co-work effectively with a wide range of colleagues. A part of the role is also to co-create and share training material and learning that will increase marketers’ capabilities in the changing environment.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

Audience Planning:Responsible for turning audience segments into actionable targets for BU use and integration into holistic channel plans feeding into the Media blueprintIdentify opportunities for data collection, value exchange, 1st party data leverage along the campaign journey per segmentConnecting with measurement team to ensure data loops are being fed back onto plans. Responsible for leading development of A/B variant testing plan and agency briefingResponsible for fostering partnerships with media JBP players to drive data led marketing use cases - explore new partnerships and expand current ones with increased data focusResponsible for holistic search management, integrated into programmaticAudience deployment and Optimization:Optimize audience testing plans and drive campaign performance based on agreed KPIs;Pinpoint trends in the data from various sources including analytics suites/dashboards and turn them into optimizations and/or actionable itemsOversee Media agency to deliver followingExecution against 1st pty data and augment with 2nd and 3rd pty data aligned to brand JTBD to execute real time data led marketingInflight optimization of holistic budgets based on KPIs, including AB testing                                                                      Execution of predefined triggers to drive brand opportunities during these events (ex BFCM, Prime Day)Manage the Marketing Data & Analytics Specialist (one) in the delivery of:The testing road map, data attribute enrichment, and database growth programsCreation of audiences (PRM and Media), building in marketing automation capabilities (SONATA and DEGRASSE) to improve media investment efficacy and efficiencyOperations health and excellence:Lead “ULTRA” - Unilever’s programmatic trading hub for the market. Day to day leader with programmatic /biddable media technology partnersResponsible for the health and performance of the programmatic offering in the market with increased adoption in media plan. Work with the global media team to improve programmatic media practice including managing/updating the media tech stackCreate and lead bidding, inventory supply, frequency, and audience strategiesResponsible for correct set up of website tagging to drive analytics and retargeting capabilitiesResponsible for media operations and governance around the use and deployment and collection of data by the media teams and agenciesOversee Media agency to deliver followingDeploy DDM via programmatic with clear KPIs on increased efficiency, better brand safetyResponsible for the capture of quality 1st party data, in line with agreed timelines and processes set by UnileverCreate capability/training sessions to upskill brand teams on digital marketing. Scale best practice and learning as part of Agency process

WHAT YOU WILL NEED TO SUCCEED

Primary Traits (‘required’)Passion for the social & digital world and its implications for business. Very high willingness to learn.High “bias for action” and leadership. Right Mental Attitude – open communication & walk the talkSix or more years’ experience and superior knowledge of media, digital, programmatic, performance marketing or similar. Probably gained in a leading multinational media agency, advertiser or global digital platform.An excellent English language communicator with senior stakeholders, peers and reports (conversational and presentational)Excellent listening skills and the ability to understand and articulate customer needs in business and more technical vocabularyExperience managing relationships in a large, multinational, matrix organization.Experience working as or with marketing stakeholders/agencies and an understanding of their likely challenges and information requirements.Strong people management skills

Secondary traits (‘nice to have’)Experienced project manager, particularly in terms of project planning, forecasting demand and managing human resource accordinglyHands-on experience of eCommerce and Social Commerce, from a media perspective.Facilitation and capability building skills. Able to contribute to a significant change programme.Cross-cultural sensitivity and working capability.Organizational change-agent mind-setAgile and Scrum experience is a plus

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Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.

Unilever Canada est une organisation engagé à la diversité et à l'inclusion pour stimuler nos résultats d'affaires et créer un meilleur avenir chaque jour pour nos employés, les consommateurs globaux, les partenaires et les communautés. Nous croyons qu'un effectif diversifiée nous permet de faire correspondre nos ambitions de croissance et de stimuler l'inclusion dans l'entreprise. Tous les candidats qualifiés recevront la considération pour un emploi sans égard à la race, la couleur, la religion, le sexe, l'orientation sexuelle, l'identité ou l'expression de genre, l'âge, l'origine nationale ou ethnique, l'état matrimonial, la situation familiale, l'invalidité, les caractéristiques génétique, et une condamnation pour laquelle un pardon a été accordée.

Si vous êtes une personne handicapée qui a besoin d'aide à tout moment au cours de notre processus de recrutement, veuillez communiquer avec nous au NA.Accommodations@unilever.com. Veuillez noter: ces lignes sont réservées aux personnes handicapées ayant besoin d'aide et ne sont pas un moyen d'enquêter sur les postes.