Manager - Brand Comms and PR, adidas Originals

 

Purpose And Relevance to The Organization
We seek an exceptional team player with a creative and forward-thinking mindset to support our Brand Comms team. As a key member of our team, you will be responsible for driving 360-degree campaigns and projects in close alignment with the key stakeholders to land our consumer messages with impact and efficiency and grow Brand KPIs.

 

Key Responsibilities

•         Manage and execute adidas activation plan for holistic campaigns in India across all communication channels (Comms, PR, Social/Digital, WHS, Retail, event etc.) in collaboration with HUB and Global stakeholders
•         Ensure all consumer touchpoints (comms, publishing, culture marketing, activation, Membership, WHS, Retail, Social/Online) are aligned with India brand objectives
•         Drive an increase in brand growth through execution excellence in the Originals category and overall brand growth
•         Work closely with agencies to brief, provide feedback and create activation plans, in line with the strategic plan OTIF
•         Analyze the performance of key campaigns and provide feedback to relevant stakeholders
•         Develop seasonal, cross-category brand communication plans and calendars for the category in India
•         Develop plans and execute results-driven PR programs that align with measurable brand KPIs
•         Manage and liaise brand partnerships and a robust network of creators to drive maximum ROI

 

KPIs

•         Execution of the Brand Strategy aligned to business & category objectives
•         Driving Share of Search and Share of Voice for the category
•         Budget management
•         Internal compliance adherence
•         Brand image-related KPIs
•         Increase Gen-Z and women brand affinity (brand adidas, not just Originals category)
•         PR insights and analytics

 

Key Relationships

•         Local Brand Activation (Digital, Media, Social, Retail, Sports Marketing)
•         HUB/Global Newsroom (PR and Social), Brand Partners, and Brand Activation Teams
•         Local Wholesale and Key Accounts Team
•         External Agencies (PR, Activations, Talent Management, Brand Partners.)
•         Internal Brand & Category Teams 

 

Knowledge, Skills and Abilities

•         Manager with strong interpersonal and influencing skills and deep culture marketing knowledge.
•         Relevant Marketing experience with strong industry knowledge and established industry contacts
•         Proven methodological skills (e.g. Brand planning, strategic development campaign execution)
•         Strong planning and execution excellence for on-ground activations
•         High degree of commercial and business acumen knowledge related to culture marketing
•         Ability to collaborate with internal and external cross-functional groups: brand activation, sports and cultural marketing.
•         Solid understanding of consumer messaging and brand reputation.
•         Affinity with cross-channel PR and a strong background in media relations, journalism/writing and digital PR / social media
•         Broad understanding of and passion for the lifestyle and culture industry.

 

Requisite Education And Experience / Minimum Qualifications

•         University Degree in Marketing, Business administration, Communications or a related field
•         8+ years’ industry and/or relevant work experience ideally in the culture marketing business
•         Preference for candidates with experience in alco bev, music or talent management industry

Manager - Brand Comms and PR, adidas Originals

 

Purpose And Relevance to The Organization
We seek an exceptional team player with a creative and forward-thinking mindset to support our Brand Comms team. As a key member of our team, you will be responsible for driving 360-degree campaigns and projects in close alignment with the key stakeholders to land our consumer messages with impact and efficiency and grow Brand KPIs.

 

Key Responsibilities

•         Manage and execute adidas activation plan for holistic campaigns in India across all communication channels (Comms, PR, Social/Digital, WHS, Retail, event etc.) in collaboration with HUB and Global stakeholders
•         Ensure all consumer touchpoints (comms, publishing, culture marketing, activation, Membership, WHS, Retail, Social/Online) are aligned with India brand objectives
•         Drive an increase in brand growth through execution excellence in the Originals category and overall brand growth
•         Work closely with agencies to brief, provide feedback and create activation plans, in line with the strategic plan OTIF
•         Analyze the performance of key campaigns and provide feedback to relevant stakeholders
•         Develop seasonal, cross-category brand communication plans and calendars for the category in India
•         Develop plans and execute results-driven PR programs that align with measurable brand KPIs
•         Manage and liaise brand partnerships and a robust network of creators to drive maximum ROI

 

KPIs

•         Execution of the Brand Strategy aligned to business & category objectives
•         Driving Share of Search and Share of Voice for the category
•         Budget management
•         Internal compliance adherence
•         Brand image-related KPIs
•         Increase Gen-Z and women brand affinity (brand adidas, not just Originals category)
•         PR insights and analytics

 

Key Relationships

•         Local Brand Activation (Digital, Media, Social, Retail, Sports Marketing)
•         HUB/Global Newsroom (PR and Social), Brand Partners, and Brand Activation Teams
•         Local Wholesale and Key Accounts Team
•         External Agencies (PR, Activations, Talent Management, Brand Partners.)
•         Internal Brand & Category Teams 

 

Knowledge, Skills and Abilities

•         Manager with strong interpersonal and influencing skills and deep culture marketing knowledge.
•         Relevant Marketing experience with strong industry knowledge and established industry contacts
•         Proven methodological skills (e.g. Brand planning, strategic development campaign execution)
•         Strong planning and execution excellence for on-ground activations
•         High degree of commercial and business acumen knowledge related to culture marketing
•         Ability to collaborate with internal and external cross-functional groups: brand activation, sports and cultural marketing.
•         Solid understanding of consumer messaging and brand reputation.
•         Affinity with cross-channel PR and a strong background in media relations, journalism/writing and digital PR / social media
•         Broad understanding of and passion for the lifestyle and culture industry.

 

Requisite Education And Experience / Minimum Qualifications

•         University Degree in Marketing, Business administration, Communications or a related field
•         8+ years’ industry and/or relevant work experience ideally in the culture marketing business
•         Preference for candidates with experience in alco bev, music or talent management industry