Hong Kong, HK, CN
104 days ago
Manager Category Planning

Purpose & Overall Relevance for the Organization:

Be the key player to drive category range plans in Hong Kong within guidelines set by GCA BUs and global

 

Key Responsibilities:

Assist to validate assigned  category range (or categories as assigned) within the country RA based on GCA proposal. Work with manager to understand category seasonal strategy/priority/insight Understanding of the Hong Kong market landscape and specific category consumer. Perform Category analysis including sell-thru, forecasting, pricing corridor & segmentation compliance, etc. Work within E2E calendar timelines & deliverables Propose Hong Kong prices in local currencies, ensuring pricing harmonization Suggest and make inputs in volume forecast and define product mix to achieve margin & Net Sales targets and forecast accuracy Sample set needs feedback and sample ordering (pre-sell / SMS) Ensure global systems are up-to-date with country/cluster information, i.e. RMA / DMT Local article management + SMUs briefs to GCA BUs as needed/approved Define customer segmentation; Ensure deviations approval on segmentation Gathering collation of market landscape and competition intelligence (category level) - feedback to GCA CTC Article selection for AP into store format framework according to BU range segmentation (width only) Mandatory Range guidance and review per segmentation guidelines Deliver Category AP presentations at key GTM milestones as required Work with Brand Activation team on seasonal category brand calendar Prepare & execute key internal meetings such as; Pre-Buy, Final Buy, Monthly Marketing Campaign, Sell Thru etc. based on the aligned deliverables Support in updating on seasonal category strategic plan, support IBP/ SBP process, review performance and ensure consistent evolution of quality of output

 

KPI’s:

Category NS, Net margin Sell-out Compliance to range segmentation Compliance to price corridor NPS Market share

 

Key Relationships:

Brand Director CTC Team GCA BU Team Retail, Wholesale and eCommerce Channel Team MOPS

 

Knowledge, Skills and Abilities:

At least 3-5 years of marketing management experience with a recognized top tier brand, with at least 3 years in product management Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication, or sales experience Must have the ability to influence others within an organization Result-oriented Strong numerical / analytical skills Willing and able to travel on a regular basis

 

 

Industry: Preferably in retail/apparel/ FMCG/White goods

 

Exposure: Retail / FMCG / Fashion

 

Requisite Education and Experience / Minimum Qualifications:

 

University degree in Business or Marketing preferred 3-5 years relevant working experience preferred Fluent in English & Cantonese, other APAC language will be beneficial Passion for sports Deep understanding of the e-commerce landscape

 

Industry: Preferably in retail/apparel/ FMCG/White goods

 

Exposure: Retail / FMCG / Fashion

 

Requisite Education and Experience / Minimum Qualifications:

 

University degree in Business or Marketing preferred Min. 5 years relevant working experience preferred Fluent in English & Cantonese, Proficient in Microsoft Excel, Word, Powerpoint. Passion for sports
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