Pay Rate: $35 Location: Toronto ON Job Type: Contract Our client, a top 5 banking client in Canada is looking for a Manager, Customer Lifecycle Management for an initial 24-month contract, with high possibility of extension/conversion.

**This role is a hybrid role and is in the office downtown 2 times a week**

Responsibilities:
An ideal Candidate will be responsible for, but not limited to:  Accountable for developing and executing automated customer journey and lifecycle strategies to help drive business objectives for Personal Banking key customer segments. Ability to build customer journeys and touchpoints for improving customer engagement and retention programs. Responsible for creating program plans, business logics, and journey maps and data validations for building automated SFMC customer journeys. Develop and execute strategies that drive business performance and align to overall business objectives and is compliant with legal/regulatory disclosure requirements. Excellent quantitative skills - leverage analytics dashboards and reports to manage and optimize campaigns. Must be good at working cross-functionally across different teams such as Marketing, Product, Analytics etc. Qualifications: Undergrad Degree 3-5 years or MBA plus experience in a similar role (Lifecycle Management, Consulting and/or Project Delivery roles in customer focused industries). Excellent verbal and written communication skills and attention to details. Hands on Salesforce Marketing Cloud / building automated customer journeys. Previous Customer Lifecycle Management and/or Marketing Automation experience or experience deploying targeted email campaigns. Good knowledge of banking product management and associated industry and regulatory requirements. If you are interested & qualified for this opportunity, please send your updated resume in MS Word format to priyanka2@ifgpr.com 
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