Purpose & Overall Relevance for the Organization:

 

Supporting the Senior Manager Digital Activation Content in managing production and rollout of content for the adidas digital ecosystem (.com, apps, email, acquisition and eCom paid social) across assigned categories of the BU Pillar. Support delivery of excellence in Content Execution driving eCom Sales, NPS, Brand Awareness, Consumer Acquisition & Retention across own digital channels.

 

Key Responsibilities:

 

Champion collaboration and integrated processes for assigned category between Planning, Global Business Units, Site Operations, Digital Visual Merchandising, Buying, Global Activation, Consumer Experience and Analytics. Contribute to driving efficiency in digital asset creation, curation, optimisation and implementation with the Senior Manager, Assistant Manager and the digital content agency partners. Take ownership of assigned categories, leading/representing the Content team in regular cadences and processes towards campaign implementation. Collaborate with Newsrooms and Media Activation teams, ensuring social content requirements and gaps are integrated into the content brief. Lead and support Analytics initiatives and collaborations to utilise consumer insights that can better direct content performance. Support the Test & Learn process and team culture of benchmarking and collaboration. Support in the monitoring of OTIF delivery targets across all campaigns Manage the overall implementation of the digital content plans in partnership with relevant stakeholders, such as Site Operations, providing team approval of content as part of pre go-live testing. Ensure the team performs as key interface with Search Engine Optimisation (SEO) Team, providing best practice and input into content briefs. Support on special projects as required. People management: Coaching and Development, Promote Test and Learn culture. Live the Leadership Framework.

 

Knowledge, Skills and Abilities:

 

Knowledge of technical and creative aspects of digital and mobile. Localisation, briefing and delivery of localised digital assets using digital project management tools, such as JIRA and Confluence, relevant for each touchpoint across .com, app and email. Stakeholder management within the broader digital business so must be an authority on all digital nuances, such as copy and image specs, digital publishing, link creation/deep linking and able to maintain a solutions-oriented mindset at all times. Strong understanding of drivers of the eCom business and a working knowledge of digital content specific analytics tools, to enable measurement, KPI tracking and all-round critical thinking. Experience in leading and executing digital marketing campaigns with knowledge of operational processes and production requirements. Experience working in a multi-country, multi-language environment. Strong cross-functional relationship management skills. Experience of enterprise-level platforms and understanding of digital IT products and capabilities. Fluent in English, both verbally and written. Strong communication and presentation skills. Strategic mindset with an ability to prioritise and delegate accordingly. An understanding of Brand Marketing content delivery needs, solutions and processes. An understanding of consumer behaviour across the digital landscape. High resilience and solution orientated attitude. Can independently prioritise and manage workload; works well under remote management

 

Key Relationships:

 

Brand Activation teams (Digital Planning, Consumer Engagement, Media Activation, Newsrooms). Europe eCommerce team (Site Operations, Analytics, Consumer Experience, Buying & Digital Visual Merchandising). Global Digital teams (Content, Digital Activation, Growth). EU Digital Content Agency.

 

Requisite Education and Experience / Minimum Qualifications:

 

4+ years broad marketing/digital experience with exposure to global brands 3+ years digital content expertise.