General Purpose
As a Manager Digital Commerce at adidas you are responsible for the planning, execution & analysis of seasonal digital commerce initiatives for BU Outdoor. Your task is to manage the successful creation, execution & analysis of digital plans to win in both,.com and wholesale. . You will partner with major stakeholders in the BU, markets and external Stakeholders, as well as Digital and Account Managers to deliver/ implement & review digital plans across all digital consumer touch points. Primary focus will be Data Driven Analytics in order to improve decision making & setting a digital foundation for commercial success in line with BU objectives and the SBP.
Key Responsibilities
Scope: Responsible for optimizing and connecting all digital touchpoints to create a seamless & consistent consumer journey.
Improve Consumer Journey on adidas.com Analyse consumer journeys on adidas.com in order to drive improvement projects related to conversion rate, bounce rate or engagement improvements. Connect with all relevant stakeholders (Digital Marketing, Analytics, Merchandising, Markets, , Consumer Insights) in order to drive and scope relevant tools & actions to win important commercial opportunities (e.g. search, traffic, segmentation, content, product packages). Drive seasonal product tagging & filter proposal for adidas.com with the goal of presenting Outdoor products in the best consumer facing way Own adidas.com data changes (wrong information/data on website) in order to improve sell-out of adidas Outdoor products & product insights to key account teams (Zalando, Otto, AboutYou, Bergzeit, Bergfreunde…)
adidas.com business planning and reporting Own regular channel reporting including IBP tracking, seasonal reporting, business reviews and campaign reporting. Own adidas.com product, consumer and ratings & review reporting and lead initiatives to improve consumer sentiment. Collaborate with Digital Analytics, Consumer Insights, Merchandising and markets to create holistic business performance report on monthly basis Support the Outdoor strategy planning with data led insights and recommendations. Proactively propose business opportunities & improvement fields powered by data.
Win Digital Partner Commerce (DPC/Wholesale.com) Create account, product & consumer reports related to wholesale.com data (share of page 1, article rank, key business opportunities, stock outs & ratings and reviews) Contribute to sell-in success of important digital key accounts by providing digital consumer
Key Relationships:
Digital Analytics Team Consumer Insights Teams Digital Activation Teams Channel Teams DPC BU Finance BU Product Teams Key Account teams BU Merchandising Teams
Requirements
Education & Professional Experience Degree with focus on Business Administration, IT, Data Science or related areas, or equivalent combination of education and experience 4+ years of experience working within an eCommerce environment Experience working with stakeholders and experts at various seniority levels Experience in managing the implementation/running of campaign delivery. Experience/involvement in working in and understanding of the adidas Brand Marketing organization is a plus