How many people can answer the question, \"What do you do for a living?\" with the answer, \"I help find cures for cancer.\" At LLS, employees take our mission seriously. Whether you work in one of our regions, are an accountant at the national office or a specialist in our Information Resource Center, you work each day on making our mission a reality: Cure leukemia, lymphoma, Hodgkin's disease and myeloma, and improve the quality of life of patients and their families. Join us and give new meaning to the word, \"job.\"

Summary: The Manager of Digital Direct Giving, Direct to Constituent supports a major driver of revenue for the organization by executing the digital acquisition, engagement, and online fundraising strategy for LLS direct giving and fundraising events.  From direction of Direct to Constituent Leadership and in partnership with internal LLS stakeholders, this role helps develop strategies and then executes online campaigns for LLS to reach its overall fundraising goal. Reporting to the Director of Advertising, Direct to Constituent, this role is focused on revenue delivery, effective program management, fiscal accountability, vendor management and innovation while establishing strong and trusting relationships with key business partners.  

 

While employees may be permitted to work remotely, travel to the assigned office, HUB or Satellite Offices may be required as determined by the employee’s manager and the employee’s People Organization Generalist.

Accountabilities:   

 

Mission Integration  

Partner with Constituent Experience (CE) colleagues to communicate and incorporate the LLS overall mission into managed paid digital programs.   

Innovative Strategy and Executable Vision 

Assist in the development of the Direct to Constituent team’s annual fiscal budget, across revenue and expenses while managing actual expense reporting and coding to ensure we meet our financial obligations. Primary lead to manage all paid mission-based patient search initiatives.  Primary lead to manage all paid digital initiatives supporting our fundraising event campaigns including Social, Display/Programmatic, SEM, and retargeting automation. Manage day to day responsibilities across multiple external relationships and create new ones with Third Party platforms and partners; including LLS Digital Agency, Meta, Google, Amazon, YouTube. and other ad platforms. Assist with creating strategic briefs for new asset development and then seamlessly traffic the campaign creative for new digital programs across multiple online channels – programmatic, social and paid search. Keep abreast of digital marketing trends; apply learnings to establish baseline metrics, improve outcomes, and inform planning and budgets. Develop and deploy executable best practices, business standards and turn-key resources that drive key performance indicators through year-round multi-focal fundraising, cultivation, and stewardship plans. 

High Impact Fundraising 

Execute and manage the digital consumer acquisition strategies for fundraising events across paid digital channels. Drive digital acquisition growth by assessment of the competitive landscape, optimization of existing channel performance and identification of new placement opportunities.  Work with the product champions, content, internal and external creative teams, IT and web development teams for asset development designed for digital syndication and consumption.  Responsible for reporting, tracking, and forecasting to evaluate program performance across all paid digital channels, aiding in the development of future strategies. Manage digital campaigns across multiple online channels. Oversee execution of managed campaigns across all channels. Provide strategic recommendations and ideas to design and implement new features to optimize website conversion and performance. Assist with awareness building program development, trafficking and implementation for campaigns executed through traditional (tv / radio) and digital media channels (online video / connected tv) 

Financial Oversight and Accountability  

Ensure overall revenue and P&L goals are achieved for programs managed. Evaluate and effectively project revenue stream KPIs. Budget management. Assist in the development of revenue models that support three to five years of sustained growth. 

#LI-Remote

Essential Qualifications:   

5+ years of relevant experience Proven ability to develop strategic marketing and fundraising plans that achieve objectives through paid advertising campaigns  Proven track record of creating data-driven digital marketing programs and implementing both best practices and new techniques that have resulted in sustained growth in revenue delivery, website traffic, email universe, and audience engagement.  Knowledge of current digital strategies and techniques, including but not limited to: SEM/SEO, organic and paid social media, Display/Programmatic, audience segmentation, A/B testing, website content management and / or content marketing.Demonstrated engagement in digital marketing sector, including continuous learning and ability to identify emerging trends and recommend new tools and techniques.Strong relationship management and interpersonal skills; must be entrepreneurial and resourceful.  

 

Education:  

Bachelor’s Degree Relevant Certificate(s). 

Physical Demands & Work Environment: 

Physical demands are minimal and typical of similar jobs in comparable organizations. The work environment is representative and typical of similar jobs in comparable organizations.Required to work some evenings or weekends. 

 

Employee Value Proposition:
As a valued member of LLS, you are eligible for a comprehensive benefits package. Our offerings include medical, dental, and vision insurance; life insurance; flexible spending accounts; a 403b retirement plan along with generous paid time off. In addition, we observe federal paid holidays throughout the year, and offer a wellness program and an employee assistance program.

We are excited to share the base pay range for this position is $95,000 to $137,000. The offered compensation may vary based on factors such as geographic location, business need, market conditions, proficiencies, skills, education, and experience. Additionally, at LLS we place a high value on internal pay equity and will consider the current compensation of similarly situated roles and direct team members. Base compensation is only one component of our Total Rewards program, which also includes an annual incentive plan and a competitive benefits package

The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of employees.  Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the Company.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Disclaimer

LLS is an equal employment opportunity employer committed to diversity and inclusion in its workplace. All qualified applicants will receive consideration for employment without regard to sex, gender, gender identity and expression (including transgender status), sexual orientation, pregnancy, age, race, color, creed, national origin/ancestry, citizenship, religion, genetic predisposition or information, physical or veteran status, or any other characteristic protected by law. LLS seeks such skilled and qualified individuals to share our mission and where they will join a cohort of others who have chosen to call LLS home. LLS complies with all applicable laws which prohibit discrimination and harassment in the workplace, and is committed to maintaining a diverse and inclusive environment supportive of all of our employees and the communities we serve.