Kforce has a client that is seeking a Manager Digital Products in Orlando, FL. Overview: Working within the Digital Product Team, this role drives the measurement and analysis of digital product performance including holistically monitoring that our websites and mobile applications are driving the KPIs as intended, through data-driven decision making. The Manager Digital Products will use data-driven decision making for gathering benchmark data to measure performance of new features and tracking that the feature is driving the intended results. As a vital member of the Digital Product team, you will be collaborating with the Digital Product team using this analysis to further iterate and refine new features to achieve the intended KPIs. This role requires an entrepreneurial individual who is highly collaborative and can utilize analytical acumen to problem solve and drive measurable impact. This candidate needs to be proactive, quickly moving from information gathering to analysis to action, often in partnership with teams and leaders within multiple areas of the organization. Duties: * Map out and execute the optimization strategy for T+L Co. digital products * Work closely with other internal teams - including CRM, Application Performance, Product Management and consumer Insights - to ensure proper reporting, NFR's and alerts are set up to measure performance * Support Business case development for new digital capital projects * Work with analytics to ensure optimization decisions and ongoing improvements can be tracked and validated on an ongoing basis * Manage and drive ongoing improvements to our configurable toolset such as, FullStory, Firebase, AppDynamics, with a focus on optimizing conversion, and engagement * Understand and optimize conversion paths with the goal of increasing online reservations, sales, and profit