Pay Rate: $32 Location: Toronto ON Job Type: Contract

Our client, a large insurance company, is looking for a Manager, Direct Marketing Analytics for a 12-month contract located in Toronto.  This is an excellent opportunity for a Marketing Manager with Direct Marketing Analytics with a financial services background.  This position is currently a work-from position with the potential to move to a hybrid model (2 days per week in office). 
As a Marketing Manager your duties will include but not be limited to: 

Provides analysis and reporting to enable direct marketing strategy by engaging in sales lead evaluation, direct marketing campaign measurement, and client centric analyses for the credit Cards LOB. Responsible for understanding credit card acquisition and retention programs and campaigns and the impact that they have in card members/clients. Analyzes how campaigns drive client behaviour. Provide analytical support in the creation of cardholder journey stories and presentations to Senior Management, including monthly and quarterly business review presentations. Working with team members across the Marketing and other lines of business to guarantee successful management of assigned projects. Qualifications:   2 - 4 years of experience in a consultative role focusing on data analysis and University degree Prior experience in the credit card business (Banking or credit card industry) Strong knowledge of data modeling and statistical analysis techniques. SAS, SQL experience Digital analytics experience If you are interested and qualified please share your resume at priyanka2@ifgpr.com

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