Job Purpose
The Food & Beverage Marketing Manager will support the Food & Beverage Marketing Director in executing comprehensive marketing strategies aimed at enhancing the visibility and appeal of the company's dining outlets. This role will focus on driving customer engagement, loyalty, and revenue through innovative marketing campaigns and strategic partnerships.

Key Responsibilities
• Assist in Developing Marketing Strategies: Collaborate with the F&B Marketing Director to formulate and implement marketing and promotional strategies for each outlet, ensuring alignment with overall brand goals.
• Manage Communications Plans: Help develop an annual communications plan and activation calendar that includes specific objectives and budgets for all restaurants.
• Campaign Execution: Create and implement targeted campaigns that enhance guest value and drive revenue for individual outlets, working closely with the culinary team to highlight unique dining experiences.
• Stakeholder Collaboration: Act as a liaison between various business units to understand their needs and design effective promotional programs or tactical actions.
• Integrated Marketing Approach: Work with PR, digital marketing, and F&B teams to generate creative content and ensure a consistent brand image across all platforms.
• Influencer Engagement: Build and maintain relationships with key influencers, bloggers, and media outlets to promote the company’s F&B offerings.
• Award Participation: Assist in securing industry awards and expanding the company’s presence in relevant award arenas.
• Partnership Development: Identify and develop partnerships with distribution platforms (e.g., Dianping, Ctrip) and luxury brands for promotional opportunities.
• Performance Analysis: Monitor and evaluate the effectiveness of ongoing promotional activities, setting KPIs for future initiatives.
• Market Research: Conduct regular updates on market trends, competitor analysis, and customer preferences to identify growth opportunities.

Competencies and Requirements
• Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
• Experience: Minimum of 6 years of experience in F&B marketing or related fields, preferably within a luxury hotel or established restaurant group.
• Market Knowledge: Strong understanding of consumer preferences within the Chinese market.
• Skills:
- Excellent communication and negotiation abilities.
- Proactive mindset with the capability to work independently under pressure.
- Proven track record in developing successful marketing campaigns.
- Ability to manage complex projects effectively.
- Proficiency in written and spoken English and Mandarin; knowledge of French or Cantonese is a plus.