Manager II - Brand Strategy
Giant foods
Category/Area of Expertise: Marketing
Job Requisition: 410814_external_USA-MD-Hyattsville
Address: USA-MD-Hyattsville-8301 Professional Place Ste115
Store Code: GF - Marketing-brands (2765287)
Who Is Giant?
With over 2 million weekly customers and annual sales topping $5 billion, Giant is the #1 grocer in the Baltimore-Washington area. What began as one store on Georgia Avenue in Washington D.C. in 1936, now has grown to over 160 stores spanning across D.C., Maryland, Virginia and Delaware.
Giant's mission is beyond stocking groceries on shelves, we strive to be the most trusted and loved local food retailer in our community.
This role is responsible for providing thought leadership, strategic vision, and methodologies specific to the marketing strategy development of our vision, purpose, and promise of the Giant Food brand. This individual will join a team of brand strategists who supports all Giant Food cross-functional business partners in driving results. They will be responsible for developing and executing marketing strategies/plans to support key business priorities and category initiatives. The Brand Manager works with their business partner(s) to identify strategic focus areas, develops and gains alignment for marketing plans, briefs key marketing channel owners and project manages plan finalization through execution.
As part of the Brand team, this individual will be responsible for working with Merchandising, Marketing, Strategy, HR, Finance, Insights, Format, Field Merchandising, and Operations teams to ensure that the desired omnichannel customer experience is in place. They must gain organizational alignment on all support strategies across functions at multiple levels of the organization. This individual must make strategic recommendations to leadership with solid rationale based on customer insights, competitive activity, industry trends and operational understanding.
All Brand Managers will communicate our brand message while maintaining highly collaborative & influential relationships with their business partners, marketing colleagues, and agency/vendor partners always. They should possess a robust curiosity and innovative energy that will bring fresh, forward-thinking content across all projects and executions.
Collaborate & support cross-functional business partners to develop marketing strategies/plans to support key business priorities; make recommendations to leadership with solid rationale to gain organizational alignment. Work with Insights to develop a deep understanding of customer/function/category needs to ensure programs that are developed are impactful and relevant to target customers. Collaborate with integrated planning, digital/CSM, loyalty, merchandising, internal comms, external comms, and operations to deliver a consistent, differentiated, and compelling brand experience at all points of contact between the company, customer and associates. Develop annual marketing strategic plans to support business goals and priorities. Develop specific marketing program(s) to support category/functional priorities. Project manage all marketing requests through briefing, channel planning and execution, working with integrated planning, digital/CSM, brand communications, etc. Facilitate the creation, testing and implementation of key strategic initiatives that drive brand growth and foster emotional connection with customers. Assist teams with priority items, partners, and help to secure deals, offers, display plans that support category/functional marketing programs. Work with integrated marketing teams and merchandising to ensure appropriate prioritization and execution of program marketing elements within broader commercial calendar. Develop specific and measurable program objectives for category and seasonal programs, inclusive of funding and ROI Work with insights, sales, and channel owners to actively monitor, evaluate, and optimize performance results Collaborate on project tasks, deliverables, and proofs through the production management system (Workfront) and collaborate with the Traffic team to ensure project timelines, deliverables, proofs and release dates are met. Work directly with commercial planning group to ensure strong alignment with calendar events Maintain and prioritize marketing program budgets as assigned. Prioritize category innovation projects, tests and rollouts and create appropriate support plans
Requirements:
Bachelor's Degree in marketing, Communications or related field / MBA Preferred 5-7 years of experience in Brand Marketing or related field Strong leadership experience with the ability to inspire teams to deliver exceptional results. Collaborative partner who demonstrates empathy and actively works together to solve problems. Strong Project Management and Strategic Planning skills grounded in analytical understandings Data driven with an understanding of customer segmentations and customer focus marketing Comfortable working with ambiguity and change. Strong time-management skills and ability prioritize daily tasks with efficiency Ability to work cross-functionally and collaborate with key business partners in a fast-paced environment Proactive approach to problem solving with strong time management and attention to details Excellent oral and written communication skills with ability to deliver presentations in a clear & concise manner Why Work at Giant?
At Giant, we love what we do, and make it easy for you to love it, too! Every day, we build on our over 80-year legacy of innovation, quality, and value and hard work to keep our top spot in the market and with our customers. The most important part of that? Our people.
Giant's thousands of associates in our stores, distribution centers and corporate headquarters have one thing in common: the opportunity to advance their career. We proudly hire and promote from our own ranks, offering opportunities to learn and advance, take trainings and earn degrees, serve our communities, receive recognition for their work and have a career, not just a job.
We proudly host Business Resource Groups ( BRGs) - six voluntary employee-led groups that help build community and are aligned with our mission, values, goals, business practices and objectives. The BRGs programming is designed to support their members and our associates through social activity, volunteering and professional development opportunities.
Our mission is to provide convenient ways for our customers to prepare meals for moments that matter most through meal solutions, recipe inspiration, time-saving services like pickup and delivery and beyond. Giant also values being a better neighbor. One way we support our neighbors is by providing donations and charitable efforts to our local partners that support our main charitable causes.
We'd love for you to become part of the Giant family and join us in our journey of being a Better Place to Work, a Better Place to Shop and a Better Neighbor - because, after all, our people truly make us Giant.
Job Requisition: 410814_external_USA-MD-Hyattsville
Address: USA-MD-Hyattsville-8301 Professional Place Ste115
Store Code: GF - Marketing-brands (2765287)
Who Is Giant?
With over 2 million weekly customers and annual sales topping $5 billion, Giant is the #1 grocer in the Baltimore-Washington area. What began as one store on Georgia Avenue in Washington D.C. in 1936, now has grown to over 160 stores spanning across D.C., Maryland, Virginia and Delaware.
Giant's mission is beyond stocking groceries on shelves, we strive to be the most trusted and loved local food retailer in our community.
This role is responsible for providing thought leadership, strategic vision, and methodologies specific to the marketing strategy development of our vision, purpose, and promise of the Giant Food brand. This individual will join a team of brand strategists who supports all Giant Food cross-functional business partners in driving results. They will be responsible for developing and executing marketing strategies/plans to support key business priorities and category initiatives. The Brand Manager works with their business partner(s) to identify strategic focus areas, develops and gains alignment for marketing plans, briefs key marketing channel owners and project manages plan finalization through execution.
As part of the Brand team, this individual will be responsible for working with Merchandising, Marketing, Strategy, HR, Finance, Insights, Format, Field Merchandising, and Operations teams to ensure that the desired omnichannel customer experience is in place. They must gain organizational alignment on all support strategies across functions at multiple levels of the organization. This individual must make strategic recommendations to leadership with solid rationale based on customer insights, competitive activity, industry trends and operational understanding.
All Brand Managers will communicate our brand message while maintaining highly collaborative & influential relationships with their business partners, marketing colleagues, and agency/vendor partners always. They should possess a robust curiosity and innovative energy that will bring fresh, forward-thinking content across all projects and executions.
Collaborate & support cross-functional business partners to develop marketing strategies/plans to support key business priorities; make recommendations to leadership with solid rationale to gain organizational alignment. Work with Insights to develop a deep understanding of customer/function/category needs to ensure programs that are developed are impactful and relevant to target customers. Collaborate with integrated planning, digital/CSM, loyalty, merchandising, internal comms, external comms, and operations to deliver a consistent, differentiated, and compelling brand experience at all points of contact between the company, customer and associates. Develop annual marketing strategic plans to support business goals and priorities. Develop specific marketing program(s) to support category/functional priorities. Project manage all marketing requests through briefing, channel planning and execution, working with integrated planning, digital/CSM, brand communications, etc. Facilitate the creation, testing and implementation of key strategic initiatives that drive brand growth and foster emotional connection with customers. Assist teams with priority items, partners, and help to secure deals, offers, display plans that support category/functional marketing programs. Work with integrated marketing teams and merchandising to ensure appropriate prioritization and execution of program marketing elements within broader commercial calendar. Develop specific and measurable program objectives for category and seasonal programs, inclusive of funding and ROI Work with insights, sales, and channel owners to actively monitor, evaluate, and optimize performance results Collaborate on project tasks, deliverables, and proofs through the production management system (Workfront) and collaborate with the Traffic team to ensure project timelines, deliverables, proofs and release dates are met. Work directly with commercial planning group to ensure strong alignment with calendar events Maintain and prioritize marketing program budgets as assigned. Prioritize category innovation projects, tests and rollouts and create appropriate support plans
Requirements:
Bachelor's Degree in marketing, Communications or related field / MBA Preferred 5-7 years of experience in Brand Marketing or related field Strong leadership experience with the ability to inspire teams to deliver exceptional results. Collaborative partner who demonstrates empathy and actively works together to solve problems. Strong Project Management and Strategic Planning skills grounded in analytical understandings Data driven with an understanding of customer segmentations and customer focus marketing Comfortable working with ambiguity and change. Strong time-management skills and ability prioritize daily tasks with efficiency Ability to work cross-functionally and collaborate with key business partners in a fast-paced environment Proactive approach to problem solving with strong time management and attention to details Excellent oral and written communication skills with ability to deliver presentations in a clear & concise manner Why Work at Giant?
At Giant, we love what we do, and make it easy for you to love it, too! Every day, we build on our over 80-year legacy of innovation, quality, and value and hard work to keep our top spot in the market and with our customers. The most important part of that? Our people.
Giant's thousands of associates in our stores, distribution centers and corporate headquarters have one thing in common: the opportunity to advance their career. We proudly hire and promote from our own ranks, offering opportunities to learn and advance, take trainings and earn degrees, serve our communities, receive recognition for their work and have a career, not just a job.
We proudly host Business Resource Groups ( BRGs) - six voluntary employee-led groups that help build community and are aligned with our mission, values, goals, business practices and objectives. The BRGs programming is designed to support their members and our associates through social activity, volunteering and professional development opportunities.
Our mission is to provide convenient ways for our customers to prepare meals for moments that matter most through meal solutions, recipe inspiration, time-saving services like pickup and delivery and beyond. Giant also values being a better neighbor. One way we support our neighbors is by providing donations and charitable efforts to our local partners that support our main charitable causes.
We'd love for you to become part of the Giant family and join us in our journey of being a Better Place to Work, a Better Place to Shop and a Better Neighbor - because, after all, our people truly make us Giant.
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