Mumbai, IND
8 days ago
Manager Key Accounts
**JOB SUMMARY** Responsible for smooth operations/execution in the account and responsible for customer management, sales growth & market share of for the account. **CORE JOB RESPONSIBILITIES** • Develop and drive end to end marketing strategies for top eCommerce platforms • Plan and achieve the consumer traffic, profit, and ROI/ROAS goals of performance marketing • Close Quarterly / annual Activation plan between Trade and Marketing plans with platforms & review periodically • Develop vendor relationship(s) to access best practices; work closely with existing vendors to ensure quality planning and execution of campaigns on Marketing initiatives • Track, analyse, and report on key performance metrics and identify areas of opportunity to improve KPIs across areas of responsibility • Manage and drive accelerated growth in the emerging MT & e-Commerce platforms: TOT negotiation, in stock, promotion & strategic initiatives for the accounts • Design, conceptualize and monitor the delivery of standard & custom reports • Work cross-functionally across consumer marketing, creative agency, account management and trade & marketing team • Advise on digital and marketing best practices, the latest tools and systems • Initiate growth projects and strategies in analytics to support the strategic objectives- Liaison with Modern Trade & E Commerce players to understand business issues, focus areas and growth factors; and translate into analytical initiatives **MINIMUM QUALIFICATIONS** _Minimum Education_ - Graduate in any field _Education Level_ Graduate/ MBA would be a plus - Sales/marketing **MINIMUM WORK EXPERIENCE** _Experience_ - 4 to 6 years _Experience Details_ • Experience in Performance Marketing, Digital Marketing in agency, FMCG and top MT & ecommerce firms • Relevant experience in performance marketing in ecommerce channel preferably experience with considerable scale • Strong experience in planning, strategizing the Performance Marketing campaigns in eCommerce and digital platforms • Deep understanding and experience across performance marketing channels, demonstrating depth and breadth of strategic and tactical knowledge in Ecommerce platforms • Exceptional problem solving, communication, and analytical skills • Good interpersonal and stakeholder & vendor management skills An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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