Location(s):

Italy

City/Cities:

Milan

Travel Required:

Relocation Provided:

Job Posting End Date:

February 20, 2025

Shift:

Job Description Summary:

At the Coca-Cola Company, we are driven by our enduring purpose to refresh the world and make a difference. We are looking for a dynamic and strategic-minded individual to join our team as Manager, Marketing - Strategic Partnership Marketing. The ideal candidate will be a marketing professional with a deep understanding of brand positioning, business growth strategies, market analytics, and relationship management. As we navigate the evolving landscape of consumer engagement, we seek someone who can harness the power of partnerships across global and regional platforms within various passion points, such as sports, music, and live experiences. If you are passionate about driving brand strategy through innovative partnerships and thrive in a collaborative environment, we invite you to be a part of our legacy and shape the future of our iconic brand.

What You'll Do for Us:

Develop and implement comprehensive marketing strategies that strengthen our brand portfolio and support business growth.Identify and seize opportunities to expand our market share through meticulous research and analytics.Manage and nurture relationships with bottlers, ensuring seamless execution of brand strategies.Evaluate and negotiate new strategic partnerships, as well as assess and renegotiate existing ones.Lead integrated marketing and commercial campaigns by connecting passion points with our networked organization.Monitor and analyze the value of partnerships against key objectives and ROI metrics.Execute impactful brand experiences aligned with partnership opportunities, demonstrating thought leadership in passion point marketing.Innovate and establish distinct business and contractual models with partners for mutual benefit.

Requirements & Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field.6+ years of experience in Marketing or Shopper Marketing within FMCG (Fast-Moving Consumer Goods) industry.Proven track record of developing and managing strategic partnerships and campaigns across various platforms and passion points.Strong leadership abilities with experience leading cross-functional and multidisciplinary teams.Excellent communication and negotiation skills, with the ability to influence and align stakeholders.Demonstrated expertise in managing budgets, project execution, and P&L responsibility.Proficient in innovation, leveraging market insights, and driving functional alignment for optimal execution.Ability to respond with agility to evolving market conditions and competitive scenarios.

What We'll Do for You:

Provide you with a robust framework to drive strategic marketing initiatives within a global, iconic brand.Offer you opportunities for professional growth and leadership development to advance your career.Foster an inclusive and empowering work environment that encourages curiosity, innovation, and collaboration.

Skills:

Brand Growth, Cross-Functional Teamwork, Marketing Strategies, Profit and Loss (P&L) Budget Management, Strategic Partnership Development, Team Management

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.