**Career Area:** Marketing **Job Description:** **Your Work Shapes the World at Caterpillar Inc.** When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Our common values and focus on inclusion and respect drive the decisions made by our company, teams and people. This is why we are committed to hiring and building diverse teams representative of the customers we serve globally. When you join our team, you can apply your unique life and job experiences and work in an environment where your ideas are heard, your contributions are celebrated, and your whole-self matters. **About Cat Financial** Cat Financial is a subsidiary of Caterpillar Inc., the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For more than 40 years, Cat Financial has provided a wide range of financing solutions to customers and Cat® dealers for machines, engines, Solar® gas turbines, genuine Cat parts and services. Headquartered in Nashville, Tennessee, Cat Financial serves customers globally with offices and subsidiaries located throughout North and South America, Asia, Australia, Europe and Africa. Visit cat.com to learn more about Cat Financial. Role Definition + Manages expertise in developing the strategy and implementation of channel optimization & activation, digital marketing, campaign management, and creative development across various channels to drive brand awareness, engagement and lead generation. Responsibilities + Manages multiple media communications programs to promote product (or brand, technology, service) and organizational presence in marketplaces consistent with organizational objectives. + Oversees planning efforts to prioritize the marketing mix across Social Media, Paid Media Strategies, Web, etc. + Coordinates the need for market research and implements the message strategy for given industry, product, service, technology or brand. + Gathering, analyzing and reporting information on industry, customer and competitive activities as well as market structure and trends. + Monitors and measures effectiveness via key metrics across marketing tactics. Skill Required: **Customer Focus:** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. Level Extensive Experience: + Facilitates creation of the 'right' products and services to resolve customer business issues. + Fosters strong customer relationships via delivery on commitments, open communication, and on-going feedback/improvement. + Advises others on creating customer focused environments in various scenarios. + Anticipates customer needs, focusing efforts to proactively meet needs and exceed customer expectations. + Measures and observes customer satisfaction levels to ascertain and implement service improvement alternatives. + Communicates and models the criticality of customer focus as an organizational strategy. + Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner. Level Working Knowledge: + Demonstrates experience participating in productive collaborative processes. + Under guidance, initiates collaborative meetings. + Assists in communicating shared goals with diverse groups and parties. + Helps promote collaboration across generations, functions, regions, and levels. + Helps solve business problems and meet business goals through collaborative processes. **Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations. Level Extensive Experience: + Maintains balance between innovation and pragmatism. + Challenges accepted ways of operating. + Monitors innovations in field and explores usefulness in own function. + Encourages, solicits, and rewards imaginative ideas. + Supports experimentation and accepts occasional setbacks or failures. + Finds new ways to approach problems. **Effective Communications:** Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors. Level Extensive Experience: + Reviews others' writing or presentations and provides feedback and coaching. + Adapts documents and presentations for the intended audience + Demonstrates both empathy and assertiveness when communicating a need or defending a position. + Communicates well downward, upward, and outward. + Employs appropriate methods of persuasion when soliciting agreement. + Maintains focus on the topic at hand. **Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers. Level Working Knowledge: + Provides prompt and effective responses to client requests and interactions. + Monitors client satisfaction levels on a regular basis. + Alerts own team to problems in client satisfaction. + Differentiates the roles and responsibilities in a business relationship. + Works with clients to address critical issues and resolve major problems. **Strategic Thinking:** Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization. Level Basic Understanding: + Explains how a sense of competition with industry counterparts can motivate greater productivity. + Identifies the key elements of the business strategy. + Demonstrates the ability to articulate how own work supports the business strategy. + Seeks help to clarify elements of the strategy that are beyond the group's influence. **Vendor/Supplier Management:** Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers). Level Extensive Experience: + Manages actual and perceived conflict of interest issues. + Monitors and communicates vendor effectiveness, reliability and performance. + Influences existing and new vendor relationships and the approved vendor list. + Interprets documents detailing service provisions and financial arrangements. + Explains case studies of effective and ineffective partnering relationships and lessons learned. + Advises others on the issues and considerations for working with new vendors, suppliers or partners. **Promotion and Marketing Communications:** Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market. Level Working Knowledge: + Abides by the organization's policies on promotion and marketing communications to enhance business outcomes. + Analyzes audiences during promotional and marketing communication events, to understand their perspectives. + Assesses alternative delivery mechanisms for promotional and marketing communications. + Assists in the development of marketing communication materials. + Identifies communication barriers that hinder the objectives of marketing communication and resolves them. Additional Information: + This role is a hybrid position and would require any successful candidate to commit to a 3 day per week in office requirement. This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of “essential job functions” as that term is defined by the Americans with Disabilities Act. \#LI-Hybrid **Summary Pay Range:** $116,532.00 - $216,384.00 Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar. **Benefits:** Annual incentive bonus plan* Medical, dental, and vision coverage Paid time off plan (Vacation, Holiday, Volunteer, Etc.) 401k savings plan Health savings account (HSA) Flexible spending accounts (FSAs) Disability benefits Life Insurance Parental leave Healthy Lifestyle Programs Employee Assistance Programs Voluntary Benefits and Employee Discounts Tuition Reimbursement Career Development _*Subject to annual eligibility and incentive plan guidelines_ . Relocation is available for this position. Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers. **Posting Dates:** January 28, 2025 - February 4, 2025 Any offer of employment is conditioned upon the successful completion of a drug screen. EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply. Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .