About the RoleThe Media Operations team supports all Gap Inc. brands and markets to enable best-in-class digital advertising at scale. Sitting within the broader Marketing Shared Services organization, this newly-created role will drive efficiencies and improvements in MarTech platform operations. You will partner with paid media channel leads and agency partners to optimize key media platforms and drive the creation of quality control playbooks. This is a highly collaborative role that requires an entrepreneurial mindset to drive operational excellence across Gap Inc.’s paid media channels.What You'll Do

Continuous  Improvement & Quality Control

Develop playbooks which include platform-specific settings & best practices (focus: Meta, Google)

Lead regular audits of account and ad settings in partnership with agency partners

Creation of streamlined error tracking logs to capture & assess issues related to platform ops. Responsible for hindsight & identifying opportunities to reduce volume of errors

Partner with Mission Control and platform teams to automate campaign reporting.

This person would be critical for managing peak (Black Friday/Cyber 5) readiness & ensuring execution of key promotional events and weekends.  

Partner with Incident Management to build communication & resolution processes for severity incidents (site outages, etc.) which mitigate risk to media

Ad Platform & MarTech Operations

Permissions Management – Introduce process for maintaining internal and agency users in media platform & enterprise tech (Airtable, Sharepoint, Adobe).

Automate alert optimization across ad platforms, internal and agency-owned technology

Paid Media Process Optimization

Partner with central & GapTech to maximize use of enterprise technology to benefit paid media programs.

Scale full story reporting to catch and resolve lost revenue to dead category pages.

Leverage inventory analytics tool Edited to inform product feed optimizations.

Enhance Adobe dashboards to optimize early detection of potential errors

Partner with site operations teams to amplify tests run through Optimizely.

Who You Are

Established marketing experience in digital marketing channels (paid search, social, affiliate) a plus  

Experience with project management platforms (Airtable, Smartsheet) a plus

Experience with digital marketing campaign execution a plus; working knowledge of ad platforms like Meta, Google, Pinterest, TikTok 

Experience  in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change

Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across

Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work