Manager Media & Social

Area:                                                                                                          adidas GCA

Department:                                                                                              Brand Marketing

Director Reporting Line:                                                                            Media Senior Manager

Indirect/Secondary Reporting Line:                                            -

Location:                                                                                                    Shanghai

GSMS Grade:                                                                                             M4

Number of Personnel Managed:                                                               -

Cost Center/Budget and/or Revenue Responsibility:                -

 

 

Purpose & Overall Relevance for the Organization:

Developing, implementing, and deploying innovation media / paid social strategy, and maximize effective and efficient media / paid social investment to drive business growth.

 

 

Responsibility

Develop holistic media / paid social plan to support business, campaign objectives and manage performance Responsible for paid social strategy execution and follow up, especially on Red and Douyin to engage and convert consumers for omni-channel Evaluate media / paid social performance of campaigns, during and after execution to identify improvement areas Coordinate with brandcom team and external agencies to ensure high quality and timely campaign delivery Understand evolvement of China digital media and seek new opportunities

 

 

KPI’s:

ROMI Net Sales Operating Profit Red SOS

 

 

Key Relationships:

Brand Activations Membership eCom External agencies

 

Knowledge, Skills and Abilities:

Excellent in PowerPoint and Excel Strong planning, multitasking, attention to details and project management skills. Good communication and stakeholder management skills. Conflict resolution and problem-solving skills Adaptable to change and uncertainty with the flexibility to work in a fast-paced environment. Be a team player with an open mind and not afraid of any challenges or failures.

 

Requisite Education and Experience / Minimum Qualifications:

8+ years of experience Bachelor degree or above Prior media / social experience is must Fashion / sports industry preferred Advertiser’s media / social / digital mkt preferred 4A / social agency background preferred Fluent in English