Purpose & Overall Relevance for the Organization:

Provide seasonal commercial input to guide product creation in creating relevant products for the US market Work cross functionally with Finance, Sales and Planning to align on seasonal revenue, margin and unit targets Collaborate with Product and Brand marketing throughout the product creation process to ensure future season products, assets and GTM plans are executing to plan Support key brand strategies and concepts through cross-functional collaboration and execution to deliver what it takes to win with our consumers Serve as market category expert, be the liaison between sales and global product marketing/CTC providing market landscape feedback in regards to sales, market share, competitor performance and trends

 

Key Responsibilities:

Select seasonal assortment for all US channels from the global range which best meets market objectives for styling, profitability, article count initiatives, including and supporting key global product launches Manage range architecture during planning and launch phase Utilize historical data to inform creation and future assortment planning Conduct market research and competitive analysis within golf and fashion marketplace. Assist in monthly market share reporting Create seasonal product briefs with full market and product analysis Work closely with sales management to create programs to drive futures as well as minimizing closeout opportunities Manage product forecast until seasonal handoff to Planning. Participate in bi-monthly forecasting meetings, making key recommendations ensuring correct assortments and quantities Conduct preline meetings with key accounts; establish relationships with buyers in all channels Publish and Communicate MAP and ISP updates for footwear and accessories, when applicable Work strategically with account managers and sales management to establish booking goals Responsible for sell in merchandising assets and samples including: Create and prepare visual merchandising assets for Sales team and key accounts Manage sample orders and requests (forecasts and oredering) Brief Brand Marketing on creation of seasonal sales materials, such as catalog and digital sales tools Present product at sales meetings and to internal departments Update and maintain internal showrooms and create product displays throughout corporate headquarters. Coordinate seasonal sample line and maintain sample room

Authorities:

Key Relationships:

Global Product Marketing Global Brand Marketing Global Sports Marketing CTC Finance Planning Sales Customer Service

 

Knowledge, Skills and Abilities:

Ability to analyze data and reach meaningful conclusions Excellent presentation, communication, interpersonal, and influencing skills Able to work independently with minimal supervision Strong attention to detail and well organized Ability to follow up to make sure tasks are completed correctly and in a timely manner Lead and coordinate multiple projects and tasks Ability to work within highly collaborative team environment Strong eye for product Proficient in the use of Microsoft Office Well versed in the golf market Ability to travel domestically up to 20% of time.

 

Requisite Education and Experience / Minimum Qualifications:

Bachelor’s degree in Business, or closely related field, highly desirable. At least 5 years product marketing, buying, merchandising, account sales or other relevant experience