Manager of Communication and Marketing Department: Marketing FLSA Status: Exempt Salary: $ 72,938.09 - $81,303.42 Position Overview Under supervision and direction of the Chief Administrative Officer, the Manager of Communications and Marketing plans, directs, organizes and administers the operations of the Office of Communications and Marketing and manages City relationships with the media and ensures quality and accurate dissemination of information. Among other things, principal duties include providing all City departments with communications and internal and external marketing support; assisting with the development of strategies to market and foster development partnerships; and developing and organizing internal and external city communications. This individual provides visionary, innovative leadership; develops and implements strategic plans, policies and procedures for the Office of Communications and Marketing; assists in brand management and content distribution strategies; and creates and implements plans and policies to increase visibility of the City's programs, events, and initiatives to the community. Essential Job Functions Essential duties and functions pursuant to the Americans with Disabilities Act may include the following. Other related duties may be assigned. • Formulates communication and media strategies. Establishes and leads programs and practices to define, improve and disseminate communications via media and social media that establish and improve the brand of the City of Gulfport. • Develops and executes a results-driven, multi-platform communications strategy and plan to support the City's mission, strategic plan/vision, and brand. • Manages personnel within the Office. • Oversees and manages digital and social media strategy and contributes new ideas to enhance the City's social presence. • Leads and pursues assignments to support the strategic vision of the City and develops recommendations of marketing activities associated with this vision. • Oversees the creation and management of marketing materials, to include, but not be limited to, managing graphic design projects, to completion and acts as brand liaison to the City to ensure consistent brand voice, vision, and aesthetic are achieved. • Creates and oversees and supports development of print and online materials, to include, but not be limited to, reports, brochures, flyers, newsletters, posters, presentations, training materials, signage, ads, displays, fact sheets, and other promotional efforts on behalf of and for the City. • Oversees development and/or creation, editing, publication, monitoring, and tracking of content for public and intranet websites associated with the City, to include, but not be limited to, keeping the sites relevant and up to date and visitor engaged. • Oversees the creation, editing, publishing, and monitoring of social media content for Facebook, Twitter, YouTube, and other outlets/platforms and assists in recording and/or posting of video/print content on social medical platforms, to include, but not be limited to, researching and recommending of new social media outlets/platforms/sites as needed. • Assists in research, writing, editing, and proofing social media, website and other online and print content and productions. • Supports and assists in the coordination of community and program outreach strategies to improve and gauge public awareness of and involvement in City services, programs, plans, and projects. • Oversees, coordinates, and manages press and media relations, to include, but not be limited to, drafting and editing of news releases, media advisories, talking points, and the like and maintenance of an updated press list and media materials as well as the coordination of media training. • Oversees and coordinates production schedules, tracks timelines, and oversees and coordinates photo and video content libraries, and ongoing relationships with designers, photographers, and videographers. • Prepares technical planning reports and conducts special studies as required. • Assists in the facilitation of strategies and plans to foster new business and development. • Participates on City Management Team to assist in the development of city strategies and policies. • Oversees the tracking effectiveness of various campaigns and course correcting as required related to the same. • Develops partnerships with appropriate organizations to improve and address the strategic vision and brand of the City. Knowledge, Skills and Abilities Must possess required knowledge, skills, abilities and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed. • Possesses and maintains extensive knowledge of principles and practices of communications and marketing. • Thorough knowledge of principles and procedures of working with media, social media and digital media. • Thorough knowledge of the community, its needs, growth potential, and resources. • Ability to plan, organize, and direct programs. • Ability to communicate effectively, verbally and in writing, and to make effective presentations to professional groups and to the public. • Exceptional knowledge and use of proper grammar and proficiency in writing and giving oral presentations and interviews • Exceptional interpersonal skills and adeptness to building relationships with persons of diverse backgrounds and experiences. • Ability to work creatively and with flexibility in a fast-paced environment while maintaining high work standards. • Ability to develop rapport with others and to build and maintain beneficial media relationships. • Exceptional organizational and project management skills that reflect ability to perform and prioritize multiple tasks seamlessly with excellent attention to detail and possession of a high level of attention to detail and ability to effectively manage multiple, competing priorities simultaneously. • Knowledge of strategic planning principles, long and short range planning and research analysis. • Displays a high degree of sound business judgment and ethical conduct. • Ability to anticipate challenges and effectively resolve conflict by identifying resolution opportunities. • Ability to develop and maintain harmonious and effective working and professional relationships with other employees, managers, directors, and officials within the City and with peers and those outside the City. • Proficient use of personal computer software programs, to include, but not be limited to, Microsoft Office, and electronic equipment and proficient use of social media and various related media platforms. Education and Experience A bachelor's degree in communications, marketing, public relations, business administration, or a related field and a minimum of five (5) years of extensive technical and managerial experience in communications and marketing practices at the local government level and/or at least three (3) years of experience in a business capacity involving project analysis or management is required. Experience managing social media communities for brands or in executing social media outreach to targeted audience segments and in website content management systems required. Experience in managing media relations and email marketing campaigns is also required. Experience in managing personnel or staff is preferred. Required Licenses or Certificates Must possess a valid Mississippi driver's license. Physical Demands and Working Conditions The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Physical requirements include occasional lifting/carrying of 10+ pounds; visual acuity, speech and hearing; hand and eye coordination and manual dexterity necessary to operate a computer keyboard and basic office equipment. Subject to sitting, standing, reaching, walking, twisting and kneeling to perform the essential functions. Working conditions are both indoors and outdoors.