Miami, FL, 33126, USA
1 day ago
Manager of Digital Campaigns - Disputes
DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful work and grow your career. Let’s see what we can achieve. Together. **Summary** Under the direction of the Director, Digital Campaigns this position will drive and execute digital marketing campaigns and content strategy to support the Disputes practice groups at DLA Piper. The Manager, Digital Campaigns – Disputes will develop, manage, and optimize digital marketing initiatives, including thought leadership campaigns, social media strategies, website content optimization, and targeted digital advertising efforts. This role requires close collaboration with the Disputes marketing and business development team, attorneys, practice leadership, and the broader communications team to enhance brand visibility, engage key audiences, and support business development goals. **Responsibilities** + Develops and executes digital marketing strategies for the Disputes practice groups, aligning with firm-wide and industry-specific goals. + Manages integrated digital campaigns, including thought leadership promotion, social media engagement, paid media, and email marketing to support business development initiatives. + Collaborates with marketing team, attorneys and subject matter experts to create compelling content, including articles, white papers, infographics, and video content, ensuring consistency in messaging and voice. + Manages website content strategy for the Disputes practice groups, working with the marketing and web teams to enhance visibility, improve SEO, and drive engagement. + Leverages analytics and performance data to measure campaign effectiveness, provide insights, and optimize strategies based on key performance indicators (KPIs). + Works closely with PR and communications teams to amplify media coverage and integrate digital strategies with broader communications efforts. + Manages paid media campaigns, including LinkedIn, Google Ads, and other digital advertising platforms, ensuring alignment with marketing goals and budget. + Supports reporting to senior leadership in the Disputes vertical on campaign performance, key insights, and recommendations, contributing to strategic planning discussions. + Supports attorney engagement on digital platforms, providing guidance on LinkedIn strategies, personal branding, and content sharing best practices. + Stays current on industry trends, emerging technologies, and best practices in digital marketing to enhance the firm’s competitive positioning in the disputes market. + Collaborates with external vendors and agencies as needed for content development, paid media execution, and digital optimization. + Manages project timelines and budgets, ensuring efficient execution of initiatives while tracking ROI and performance metrics. + Other duties as assigned. **Desired Skills** Ideal candidate will be a customer service focused, personal, detail-oriented, and high energy professional with management-level experience, excellent communication skills and the ability to multi-task and thrive in a fast-paced setting. Strong project management skills and the ability to generate immediate credibility with firm attorneys are essential. Knowledge of best-in-class marketing technology platforms and tools, including digital advertising, CRM, marketing automation, content management and analytics required. **Minimum Education** + 4 Year / Bachelor's Degree in Marketing, Communications, Business Administration or similar field. **Minimum Years of Experience** + 6 years' marketing, business development or communications experience, preferably in the legal industry or other large professional services organization. **Essential Job Expectations** While the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty, there are certain universal requirements that are expected of all DLA Piper employees, which include but are not limited to: + Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties; + Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner; + Provide timely, accurate, and quality work product; + Successfully meet deadlines, expectations, and perform work duties as required; + Foster positive work relationships; + Comply with all firm policies and practices; + Engage in both physical and sedentary activity, such as (a) working at a computer for extended periods of time, including on-screen reading and typing; (b) participating in digital/virtual conference calls; (c) participating in meetings as needed; + Ability to work under pressure and manage competing demands in a fast-paced environment; + Perform all other duties, tasks or projects as assigned. Our employees are expected to embrace and uphold our firm values as a part of our DLA Piper culture. We are committed to excellence in how we represent our clients and develop our people. **Physical Demands** Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met. **Work Environment** + Remote / Work-from-home **Disclaimer** The purpose of this job description is to provide a concise statement of the work elements and to organize and present the information in a standardized way. It is not intended to describe all the elements of the work that may be performed by every individual in this classification, nor should it serve as the sole criteria for personnel decisions and actions. The job duties, requirements, and expectations for this position may be modified at the Firm’s discretion at any time. This job description does not change the at-will nature of employment. Application Process: Applicants must apply directly online instead of sending application materials via email. Reasonable accommodations may be made upon request to permit individuals with a disability to perform the essential functions and responsibilities of the position or to participate in the job selection process. If you have a request for an accommodation during the application process, please contact careers@us.dlapiper.com. Agency applications will not be considered. No immigration sponsorship is available for this position. _DLA Piper is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran._ Job applicant poster viewing center (https://mandatoryview.com/?LicenceId=09b17fa3-b781-4022-bfdd-ec61a570463c&ProductType=OnlineApplicant) _._ **DLA Piper is, at its core, bold, exceptional, collaborative and supportive** Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful work and grow your career. Let’s see what we can achieve. Together. **Get to Know Us** We invite you to learn more about us. Please visit the following pages for more information about DLA Piper. Laterals (http://www.dlapiper.com/en-us/careers/laterals) Lateral Partners Law Students (http://www.dlapiper.com/en-us/careers/law-students) Business Professionals **Recruitment Agencies:** Per the terms of our agreement, all candidates must be submitted through the firm’s agency portal for consideration. If you have an agreement with the firm, please log in to the agency portal via the following link (https://www.myworkday.com/wday/authgwy/dlapiper/login.htmld?redirect=n) to review positions accepting agency submissions. _Lawyer Positions Only:_ If you do not have an agreement with us and would like us to consider candidates, please send a blind candidate profile to legalrecruiting-bos@dlapiper.com
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