Purpose & Overall Relevance to the Organization: 

 

To support the Senior Manager Sales and/or (Senior) Director Sales in driving profitable and sustainable sales and market share growth within assigned accounts and categories while promoting and maintaining adidas' image in line with international initiatives. 

Responsibilities:  

Know and apply adidas strategy within assigned accounts and categories 

Build professional and personal relationships with key decision makers and buyers of assigned customers as a prerequisite for adidas to become the 'preferred supplier' 

Support and - if required - represent assigned customers internally as 'ambassador' to all functions and vice versa and assist in interface management  

Gain understanding of assigned customers and categories and document this in account fact books 

Support the line manager in developing account strategies, formalizing them in strategic account plans and supporting the approval by the (Senior) Director Sales 

Support sell-in and communication on sell-out support. Formalization in account marketing plans together with the Senior Manager Sales/Director Sales. 

Continuous monitoring of sell-out and order backlog to ensure reliable and cost effective supply to the customer. Identify and capture sales opportunities for the customer. 

Assist in the negotiation and enforcement of adidas trade terms 

Utilize market knowledge - in terms of understanding the competitive landscape and trends in relevant distribution channels - to influence buying decisions that result in adidas sales 

Club acquisition in the assigned regional sales territory 

Establish & proactively support collaboration between club & retailer 

Proactively support the development and execution of creative grassroots activities with customers to enhance brand image and drive customer demand (generating sales growth)   

Support in the development and implementation of strategies to further develop the client's digital capabilities as an omnichannel player in the digital wholesale market 

Continuous training and development of own skills as part of the learning and development opportunities offered by adidas 

Supporting the Senior Manager Sales/ Director Sales in terms of sales target planning, potential analysis, increasing sell-through and healthy market share growth 

Number and data-driven work through targeted use and knowledge of customer-specific sell-out, sell-in figures and digital KPIs  
 

Main contacts:  

Sales Management Team  

GTM  

WHS Activation  

Customer Service  

Sales Coordination  

Finance  

 

Knowledge, skills and abilities:  

 

Good business acumen 

Negotiation skills, self-confident appearance and representation skills  

Good strategic and operational skills  

Good influencing and communication skills  

Results-oriented  

Visionary and leadership skills  

Very good team player with proven ability to work cross-functionally to achieve goals and objectives  

Ability to influence business partners in other functional areas to achieve consensus and understanding  

Understanding of retail sales practices as well as team sports and the ability to create practical and logical assortment plans based on selling space, inventory turnover and sell through. 

Mental flexibility, initiative and determination  

Fluency in written and spoken English and German is essential; knowledge of other languages is an advantage 

Advanced knowledge of the MS Office package, with a focus on Excel and PowerPoint 

Digital mindset and good knowledge of digital media  

Willingness to travel extensively  

 

Required education and experience / minimum requirement:  

Bachelor's/Master's degree 

At least 3 years of professional experience in sales 

Experience in sports (especially soccer), sales, marketing either in the apparel/fashion/shoe industry or in the FMCG sector