Job Purpose: Responsible for the planning and successful execution of the social media content and operation for the China market

Key Responsibilities
• Support social media Director to formulate and implement an overall China social media content and operation strategy to ensure that Wynn has a top-notch presence in the China social media landscape and stays ahead of the market
• Lead the effort to develop social media content in alignment with the company’s strategic objectives
• Curate both topical content and tactical content regularly to support the company’s brand building and commercial efforts
• Plan and execute social media campaigns to create an engaging online-to-offline user experience to drive footfall to the Wynn properties
• Liaise with various internal departments on content creation and material preparation
• Manage and support agencies to produce creative and quality content that beats expectations
• Manage content creation and collaboration with third parties such as external video crew, influencers and celebrities

Competencies and Requirements
Experience: Minimum 5 - 7 years of relevant experience, Experience in digital marketing, platform operation, data analysis, managing social media campaigns. Experience working in luxury brands, design, art and culture, and hospitality is a plus
Education: bachelor’s degree or above
Knowledge/Certificates:
• Knowledge of popular social media platforms in China and the marketing opportunities these platforms present
• Strong copywriting skills and strong sense of aesthetics
Language Ability: Good written and spoken in English, Mandarin, and Cantonese
Computer Skills:
• Proficient in the use of online design and video editing tools, desktop publishing and MS Office
• Familiar with mobile technologies, e.g. responsive design, mobile payments, etc