**Overview** The Martech Strategist is responsible for crafting and optimizing the consumer lifecycle, delivering exceptional customer experiences (CX) through marketing technology. This role integrates customer journey mapping, UX principles, A/B testing, and personalization strategies to ensure data-driven, customer-centric marketing. The strategist leverages tools like CDPs (e.g., Adobe Experience Platform, Salesforce CDP), CRMs (e.g., Microsoft Dynamics, Salesforce), and marketing automation platforms to create meaningful customer interactions. **Responsibilities** **Consumer Lifecycle & CX Strategy** + Define and optimize the consumer lifecycle, ensuring personalized engagement across acquisition, engagement, retention, and advocacy stages. + Map customer journeys, analyze pain points, and design seamless, customer-centric pathways. + Partner with UX teams to create intuitive and engaging digital experiences. **A/B Testing & Personalization** + Develop and oversee A/B testing strategies to refine marketing campaigns, UX, and messaging. + Leverage tools like Adobe Target, Optimizely, or Salesforce Marketing Cloud for advanced personalization initiatives. + Use insights from testing and martech tools to tailor customer experiences based on segmentation and behavioral data. **Martech Stack Management** + Evaluate, implement, and optimize martech tools such as CDPs (e.g., Adobe Experience Platform, Salesforce CDP), CRMs (e.g., Microsoft Dynamics, Salesforce), and marketing automation platforms (e.g., Marketo, HubSpot). + Ensure seamless integration of tools with existing systems to enable dynamic, real-time personalization. **Cross-Functional Collaboration** + Collaborate with UX designers, data analysts, and marketing teams to align martech capabilities with customer experience goals. + Educate stakeholders on best practices in A/B testing, personalization, and customer journey optimization. **Performance Optimization** + Define KPIs related to personalization and testing success, such as conversion rates and uplift percentages. + Leverage martech tools to continuously enhance CX strategies and campaign outcomes. **Qualifications** + Bachelor’s degree in Marketing, Business, or related field. + 3+ years of experience in marketing technology, CX strategy, or digital marketing. + Expertise in customer journey mapping, A/B testing, personalization, and martech tools. + Experience with platforms like Adobe Experience Platform, Salesforce Marketing Cloud, and Microsoft Dynamics CRM. **Additional information** R-2119P-2408