Manager Visual Merchandising, Region

Country: China

Department: Offline Channel Consumer Experience - Visual Merchandising Team

Director Reporting Line: Senior Manager Visual Merchandising, South

Indirect/Secondary Reporting Line:                                  -

Subsidiary/country: GCA

Location: Guangzhou

GSMS Grade: M4

Number of Personnel Managed: -

Cost Center/Budget and/or Revenue Responsibility: -

 

 

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:

Develop and deliver best VM knowledge to adidas store cross all channels.   Play a critical role to drive brand direction, business growth.

 

 

KEY RESPONSIBILITIES:

Implement VM principles & techniques cross both own retail and franchise stores Implement daily visual merchandising directives to stores and formalize report accordingly Keep track the sales vs space ratio and make sure space are allocated efficiently Conduct regular store visits to assess merchandising effectiveness, optimize product displays, and enhance consumer experience and conversion rates. Monitor competitor visual marketing strategies and provide recommendations for improvements. Assist the Senior Visual Merchandising Manager in planning and executing key seasonal store campaigns and new store openings. Consolidate and analyze nationwide visual merchandising data, including store monthly VM compliance with brand guidelines, MUST WIN store profile maintenance. Provide and coach visual merchandising guidance for in store VM, OVM and store staff Work closely with marketing, product, and retail operations teams to ensure marketing campaigns are visually aligned with brand positioning.

 

KEY RELATIONSHIPS:

Internal:

VM Planning Retail Marketing Retail Operations Retail Buying Store Design

External:

Vendors

 

 

KPI’s

Achieve brand and retail department business performance targets, including revenue growth, category-specific sales, and in-store consumer engagement KPIs Adapt and implement VM manual  Create monthly VM plan for key stores   Execute seasonal campaign New store opening set up support Manage regional OVM to delivery best VM compliance in store Delivery VM training Support VM set up for trade meeting

 

KNOWLEDGE, SKILLS AND ABILITIES:

Able to develop store opening plan independently  Has strong organized, logic, strategic thinking Strong understanding of store layout principles, color coordination, and spatial design, with excellent aesthetic and visual presentation skills Proficiency in design software such as Photoshop, Illustrator, and SketchUp, with basic hand-drawing skills Strong analytical skills with experience in retail data analysis, reporting, and performance tracking Advanced skills in Excel, Power BI, PowerPoint or other data visualization tools to generate business insights Good communication skill Good interpersonal communication skill

 

 

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

Minimum 5 years’ visual merchandising experience in retail environment with sports brands or fashion retail brand Bachelor’s degree or above in Marketing, Visual Design, Retail Management, Data Analytics, or related fields Fluent in English and Mandarin Candidates with experience in franchisee store management will be given preference. Experience in managing visual merchandising for fast-fashion retail brands or Sports brands is a plus Experience with data collection, reporting, and performance analysis in a retail environment is a strong advantage