Manger, 3rd Party Platform Performance Marketing
Coach
Job Discription
Oversee Tmall & JD performance MKT to drive business on SEM/ Feeds / AI channel Develop solid monthly performance plan with efficient budget allocation and product metrics. Optimize performance MKT on Tmall & JD to meet the sales target and new recruitment KPI Support Tmall & JD platform IP & EMKT collaboration Data & consumer journey insight analysis Wholesales performance MKT strategy & co-work
Personal Skill
Solid data analysis skill to proceed smart bidding Logical thinking to handle cross-platform duplicates and benefits Communication skill to lead agency achieve weekly / monthly / annual target
Professional Experience
Minimum 3 years of experience in ecommerce In-depth knowledge of major Chinese digital platforms (Tmall, JD, Douyin, Little Red Book, etc.), consumer behaviors, and the regulatory landscape. Fluency in both English and Mandarin is required to effectively manage local and global communications
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