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The Market Activation Leader is responsible for leading a team of regional Managers who develop and manage relationships with dealers and small door shops to drive sales and market share growth. This role involves managing and communicating the sell-through strategy to create demand for 2-step distributors who do not transact directly with Masonite.
Key Responsibilities
Identify, recruit, and onboard new dealers and door shops to expand Masonite's share of wallet in assigned geography.Provide training, resources, and support to channel partners to ensure they are equipped to effectively sell Masonite door systems and components.Support new product launches and product share growth initiatives to drive premium mix.Collaborate with sales enablement and channel marketing to develop promotions, events, and campaigns to increase brand visibility and generate growth Stay informed about market conditions, competitor activities, and industry trends, using this knowledge to adjust channel strategies as needed.Provide accurate sales forecasts and reports to managementMonitor and evaluate manager performance, setting clear expectations, and KPIs, and providing regular feedback to ensure high performance.Education & Experience
Bachelor’s degree in business or related field or equivalent experienceDirect Sales Experience of 5+ years preferredExperience in leading, assessing, and developing talent.Ability to travel as business needs dictate - up to 70% of the time#LI-BB1
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