By joining Bio-Techne, you will join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all its brands, provides tools for researchers to further treat and prevent disease worldwide.  Bio-Techne is committed to product quality, customer satisfaction, continued improvement, minimising environmental impacts and conserving natural resources.  Environmental and quality management is an integral core value and vital part of the Bio-Techne culture.

Position Summary

We are seeking a Market Development Manager in EMEA to develop and implement the regional marketing strategy in alignment with the global go-to-market plans, growth strategy and sales targets.

You will work with a broad team from commercial, business development, product management, global and regional product marketing to develop multi-channel marketing plans to drive revenue growth and build the opportunity funnel.  This position will maintain an understanding of customer requirements for our products, applications, and research areas to localise strategies for maximum effectiveness and drive marketing programs resulting in measurable impact on pipeline, revenue, and gain market share.

Key Responsibilities

•    Lead regionalisation of the Product Marketing strategy for the EMEA region and the deployment of marketing tactics using a multichannel approach including print, digital, social, events, and sales channels
•    Work cross functionally to develop and support the marketing strategy to achieve revenue and market adoption, targeting segments that drive demand generation, pipeline health and new contacts in these segments.
•    Key stakeholder in the defining and driving the annual Strategic Action Planning for EMEA
•    Participate in regional market development meetings to report marketing performance, gather input, and capture local product and market trends to adjust and refine strategy to best meet the customer and commercial team needs.
•    Provide regional perspective, conduct regional customer and sales interviews to gain specific knowledge of the local market needs to refine the regional marketing message and sales enablement.
•    Develop effective sales selling tools, technical training and customer facing materials in collaboration with product management and regional commercial teams.
•    Nurture relationships with key leaders and partners in the region to foster collaboration.
•    Support marketing budget management, ensuring marketing activities achieve expectations.
•    Own product pricing in the region.