Market Insights Manager **Location** North Carolina **Role Type** Permanent **About us** ITG Brands is the third-largest tobacco company in the USA with offerings of some of the most well-known cigarette, cigar, and e-vapor brands. As a member of the globally recognized Imperial Brands PLC family, we are a forward-thinking partner with operational integrity. ITG Brands is committed to putting consumers at the center of what we do, while creating an innovative workplace that is diverse and inclusive. This empowers us to bring our true selves to work, to collaborate more effectively through showing our passion and being confident to bring new ideas to the table. We are not afraid to seize opportunities and make things happen – both individually and collaboratively. We strive to exceed expectations by seeing things differently and doing things differently. This truly is a place where we all share a challenger mindset which drives our success. **The role** Duties and Responsibilities: (This list is not exhaustive and may be supplemented as necessary by the Company) • Develop key insights and analytics to support FMC, MMC, EVP, and OND brand portfolios. • Develop plans and programs to support brand portfolio strategy through timely and high-quality analysis of brand and market conditions across all product categories. • Source insights and measure program effectiveness related to the brand portfolio plans. • Identify, monitor, analyze, and report on drivers of changes in brand and market performance. • Formulate and recommend adjustments to brand marketing plans based on data analysis. • Utilize reporting tools (Excel and/or Power BI) to effectively report on performance and market trends. • Develop and implement data analyses, data collection systems and other strategies that optimize efficiency and quality. • Manage a process of regularly analyzing competitive performance data to proactively identify areas of concern or opportunity and recommend tactical plans to align with brand and company objectives. • Conduct market opportunity analysis to support new product launches and current product expansion campaigns. • Partner with other areas of the Company and within Business Intelligence and Insights to provide analysis focused on the improvement of organizational intelligence. • Perform other job-related duties as assigned. **Key accountabilities** Education and Experience: • Bachelor’s degree in Business Management, Economics, Business Analytics, Marketing, Finance, or related field of study and 5+ years related work experience • Must be 21 years of or older • Experience to include, but is not limited to: • Developing and communicating insight-led recommendations to enhance business performance • Data mining and statistical analysis Knowledge of: • Intermediate to Advanced proficiency with Microsoft Office (Outlook, Word, Excel, PowerPoint & Teams) • Intermediate to Advanced proficiency with programming languages such as Java, Python, “R,” among others Skilled in: • Verbal and written communication • Attention to detail • Problem/situation analysis • Effective time and task management • Multitasking capabilities • Flexibility and adaptability Ability to: • Communicate to a broad and diverse audience • Plan, organize, prioritize, and manage projects or programs • Maintain effective working relationships • Demonstrate critical thinking • Prioritize assignments, workload, and manage time accordingly • Travel domestically as the role requires **Skills & experience** Experience: • Equivalent role within another CPG company • Strong commercial focus with proven conceptual and analytical skills • Ability to challenge and identify opportunities that impact financial and operational performance **What we offer** • Competitive benefits package that includes medical/dental/vision/life insurance/disability plans • Dollar for dollar 401k match up to 6% and 5% annual company contribution • 15 Company-paid holidays • Generous paid time off • Employee recognition and discount programs • Education assistance • Employee referral bonus program • Hybrid workplace – remote / in office • Summer hours • Casual dress policy Monday through Friday **Next steps** **Everyone Belongs** **SHARE THIS JOB** The posting for the position for which you are applying highlights key aspects of the position only. It is not a complete description of the position. All candidates must consent to an independent investigation of their background, references, past employment, education, criminal record, and drug screening. Results of such background checks will be reviewed on a case-by-case basis, giving consideration to the nature of the information reported and its relevance to the specific job being sought before a decision is made using this information. ITG Brands and ITG Cigars provides equal employment opportunities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. If you have a concern about discrimination in the application or hiring process or you need an accommodation based on religion, disability or pregnancy in the application or hiring process, please contact us atTalentAcquisition@itgbrands.com (Talen%74Acquisition%40%69t%67b%72ands.%63om) . We collect personal information from you in connection with your application for employment with ITG Brands or ITG Cigars. For more information, please see ourPrivacy Policy (https://www.itgbrands.com/privacy-policy/) . If you are a job applicant from California, additional information can be found on ourCalifornia Applicant Privacy Notice (https://www.itgbrands.com/ca-applicant-privacy-notice/) . If you have questions, contact us atprivacy@itgbrands.com (priv%61%63y@i%74gb%72ands.co%6D) .