Lexington, KY, USA
14 days ago
Market Intelligence Manager

Johnson, Mirmiran & Thompson is a dynamic, 100% employee-owned consulting firm of more than 2,400 professionals that provides a full range of multi-disciplined engineering, architecture, information technology, and related services to public agencies and private clients throughout the United States. JMT, is currently ranked #50 on Engineering News-Record’s list of the Top 500 Design Firms.

Position summary

We are seeking a Market Intelligence Manager to lead our newly developed market research team. This team is responsible for the collection, analysis, and interpretation of market and industry data to support decision-making and build competitive advantage. This role includes leading the development of analytical frameworks and data visualization tools as well as reporting to senior leadership and collaboration with internal teams throughout the organization. The Market Intelligence Manager will be responsible for the day-to-day management of research analysts and support staff. This position reports to the Chief Strategy Officer and includes close collaboration with the Chief Marketing Officer and members of the firm’s senior management team.

Essential Functions and Responsibilities

The Market Intelligence Manager will be accountable for leading and delivering high quality, accurate analysis through a process of rigorous primary and secondary research to improve our understanding of clients, competition, opportunities, industry trends, and new focus areas. The manager will present research findings, and associated insights/recommendations, to senior management to support critical decision making. The selected candidate must be able to translate complex data sets and correlations for broad audiences, including executive leadership, regional managers, business line leaders, professional staff, marketing specialists, and information technology experts.

The following are among the responsibilities required for this position. 

Lead processes for gathering quantitative and qualitative market and competitor intelligence for identified industry growth categories. Gather and evaluate relevant market, client and competitor information to review market position and determine threats and opportunities. Develop methods to conduct market research to identify trends affecting the industry in all relevant areas including political and legal to identify opportunities for growth. Utilize Artificial Intelligence tools to automate data collection and analysis, uncover hidden patterns in large datasets, monitor social media for sentiment and trends, and create predictive models to forecast market shifts and customer behavior. Develop models to analyze data to track campaign performance and provide insights for improvement. Manage processes to turn data into insights while synthesizing and clearly communicating analysis, both written and verbal. In support of senior decision makers, lead the development of market/business plans and recommendations based on the data, analysis, and interpretation. Develop methods and processes for gathering, tracking, and reporting competitive intelligence to support the entire cycle of marketing and business development by assessing federal, state, and local budgetary and spending analysis, providing data and insights, and identifying leads. Analyze data from internal and external source systems and identify trends and processes as they relate to reporting and tracking marketing metrics. Provide ad hoc analytical support to drive actionable decision making and support strategic planning and operational measures. Work with senior level staff, business unit leaders, strategic planners, and business development staff to provide guidance and support staff for market research, strategic plans, market strategies, and other relevant services. Manage market research projects and reports and data visualization for internal use. Manage the compilation and production of sales and marketing reports applying concepts applicable to AEC Industry to calculate firm trajectory. Direct supervision of a small team of research analysts and support staff. Manage external market research vendors and consultants.

Nonessential Functions and responsibilities

Perform other related duties as assigned
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