工作职责：1. 行业与竞品动态追踪关注并整理行业发展趋势、消费者行为变化、政策法规等外部环境信息。跟踪主要竞争对手在产品、价格、渠道、营销活动、合作伙伴等方面的动态。2. 洞察输出与内部报告将零散的信息整合转化为清晰、有洞察力的分析结果，服务于销售、市场、产品等跨部门团队。定期输出市场情报简报、竞品分析报告、专题研究等内容，为管理层提供决策参考。从数据中发现潜在机会点或风险预警，支持业务发展。3. 战略制定支持 参与年度/季度的业务规划流程，提供市场背景、竞对基准数据等支持材料。协助开展新市场评估、定位分析、顾客调研、策略建构等专项工作。任职资格1. 本科及以上学历，英语作为工作语言，听说读写流利2. 2-4 年相关经验，有市场研究、战略分析、情报分析等背景优先考虑，乙方咨询公司背景优先3. 有营养保健品、美容个护、直销行业经验者优先。4. 掌握专利检索及分析、市场分析工具和方法的一种或多种，并能熟练应用5. 优秀的沟通技巧、善于维护客情关系，具备基本商业情报意识及行业信息辨别能力6. 良好的逻辑分析和总结能力

Key Responsibilities:

1. Industry & Competitive Landscape Monitoring

•Track and synthesize developments in industry trends, consumer behavior, and regulatory environments.

•Monitor key competitors across product offerings, pricing, channel strategies, marketing campaigns, and partnership activities.

2. Insight Generation & Internal Reporting

•Organize fragmented data into clear, actionable insights to support cross-functional teams such as Sales, Marketing, and Product.

•Produce regular market intelligence briefs, competitor analysis reports, and thematic research to support management-level decision-making.

•Identify emerging opportunities or risks based on data analysis to support business growth.

3. Strategic Planning Support

•Participate in annual and quarterly business planning processes by providing market context and competitive benchmarks.

•Support initiatives such as new market evaluation, positioning studies, customer research, and strategic framework development.

Qualifications:

1.Bachelor’s degree or above; fluent in English with strong reading, writing, speaking, and listening skills.

2.2–4 years of relevant experience in market research, strategy, or intelligence roles. Prior experience at a consulting firm is a strong plus.

3.Industry experience in nutrition, personal care, or direct selling is preferred.

4.Proficient in at least one of the following: patent search and analysis, market analysis tools and methodologies.

5.Excellent communication skills and relationship management ability, with a good sense of business intelligence and information discernment.

6.Strong analytical thinking and summarization skills, with the ability to structure findings clearly and logically.