Your Functions
Determining, recording and analyzing all the market-related data, preparing the results for specific information with recommendations for decision-making process;
Surveying, analyzing and visualizing changes in the market and competitive situation as well as deriving opportunities and risks for the company on the basis of these changes;
Carrying out range analysis and preparing recommendations for streamlining, expanding or optimizing ranges;
Preparation of competitor analysis related to company - specific key data, product range, SWOT analyses, benchmarks, distribution channels
Permanent recording and analysis of strategically relevant information about technology, market behavior and competitors’ strategies
Carrying out online or offline surveys related to the acceptance of catalogues, products, prices and websites in order to generate feedback and optimization suggestions, identifying the customer's needs and expectations;
Central procurement, evaluation, analysis and archiving of external and internal studies;
Documenting all operative and strategic market research data as well as securing the flow of information on a standardized communication platform;
Performing analysis related to program coverage
Identification of gaps within Hella assortment
Creating reports on competitor products comparable to Hella portfolio
Preparing PowerPoint presentations related to Market Intelligence topics
Offering support with regard to Gross price development