Overview

Hello humankindness Located conveniently in the heart of Phoenix ArizonaSt. Josephs Hospital and Medical Center is a 571-bed not-for-profit hospital that provides a wide range of health social and support services. Founded in 1895 by the Sisters of Mercy St. Josephs was the first hospital in the Phoenix area. More than 125 years later St. Josephs remains dedicated to its mission of caring for the poor and underserved.We are extremely proud to be a nationally recognized center for quality quaternary care medical education and research. St. Josephs includes the internationally renowned Barrow Neurological Institute Norton Thoracic Institute Cancer Center at St. Josephs Ivy Brain Tumor Center and St. Josephs Level I Trauma Center (which is verified by the American College of Surgeons). The hospital is also a respected center for high-risk obstetrics neuro-rehabilitation orthopedics and other medical services. St. Joseph’s is considered a sought-after destination hospital for treating the most complex cases from throughout the world. Every day approximately 20 percent of the hospital’s patients have traveled from outside of Arizona and the United States to seek treatment at St. Joseph’s.U.S News & World Report routinely ranks St. Josephs among the top hospitals in the United States for neurology and neurosurgery. In addition St. Josephs boasts the Creighton University School of Medicine at St. Josephs and a strategic alliance with Phoenix Childrens Hospital.St. Josephs is consistently named an outstanding place to work and one of Arizonas healthiest employers. Come grow your career with one of Arizonas Most Admired Companies.Look for us on Facebookand follow us on Twitter.For the health of our community ... we are proud to be a tobacco-free campus.

Responsibilities

Job Summary:

The Market Manager of Digital Marketing is responsible for contributing to the development and implementation of digital marketing strategies to drive patient acquisition, engagement, and retention within the healthcare system's region. This role involves implementing digital marketing initiatives, managing digital channels, and ensuring alignment with organizational goals, brand and experience guidelines. The Market Manager of Digital Marketing will collaborate with cross-functional teams to optimize the patient journey and conversion rates. They will utilize data analytics to measure the effectiveness of digital marketing campaigns and make data-driven decisions for optimization. The Market Manager of Digital Marketing will stay updated on digital marketing trends and best practices in the healthcare industry to drive continuous improvement and innovation. 

Key Job Responsibilities:

Digital Marketing Strategy:

Implement comprehensive digital marketing strategies to effectively promote the healthcare system's services, programs, and initiatives within the region.Identify target audiences and develop tailored marketing plans and personalized approaches to reach and engage them.Stay updated on digital marketing trends and best practices in the healthcare industry.

Patient Acquisition and Engagement:

Implement strategies to drive patient acquisition and engagement through digital channels, such as search engine marketing (SEM), search engine optimization (SEO), social media marketing, email marketing, and online advertising.Collaborate with cross-functional teams, including IT, clinical, brand, marketing, communications and patient experience to optimize patient journey and conversion rates.Utilize data analytics to measure the effectiveness of digital marketing campaigns and make data-driven decisions for optimization.

Website and Content Management:

Regular maintenance of the regional website content, ensuring that it is user-friendly, accessible, andup-to-date with relevant information.Collaborate with internal stakeholders to develop and optimize website content, including landing pages, blog posts, and patient resources.Implement SEO strategies to improve website visibility and organic search rankings.Perform detailed QA on any development/infrastructure change to websites.

Paid Advertising and Campaigns:

Plan paid advertising campaigns across various digital channels, such as search, social media and display advertising in coordination with the region and market-based service line marketing and communications teams.  Collaborate with marketing and creative teams to develop compelling ad copy, visuals, and landingpages.Monitor campaign performance to maximize return on investment (ROI) and achieve campaignobjectives.

Digital Analytics and Reporting: 

Utilize digital analytics tools, such as Adobe Analytics, to measure and analyze the effectiveness of digitalmarketing efforts.Stay updated on industry trends and emerging technologies in digital marketing and share knowledge with the team and broader organization.

Qualifications

Minimum: 

Education and Experience:

 Minimum of 5 years of experience in digital marketing,website development and management, or related disciplines. Bachelor's degree in marketing, communications, or a related field (Master's degree preferred). Proven experience in developing and executing successful digital marketing strategies. Proficiency in digital marketing tools and platforms, including Adobe, SalesForce, Google, and Hootsuite. Strong understanding of SEO, SEM, social media marketing, and online advertising

Required Minimum Knowledge, Skills, Abilities and Training:

Strong understanding of healthcare trends, regulations, and best practices. Strong strategic thinking and problem-solving abilities. Excellent written and verbal communication skills, with  the ability to effectively communicate complex information to various audiences.Ability to work collaboratively with cross-functional teams and senior executives. Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines. Excellent interpersonal skills. Collaborative work style. Ability to work in a large geographically diverse system.