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Role Summary
This Market Research Manager collaborates across the Data & Analytics Office to provide the Commercial (Brand & Sales) and New Product Teams guidance & insight based on a solid understanding of the consumer for assigned categories. They provide insights through the execution of primary and secondary marketing research and analytical support for current and/or emerging products. This includes consumer research to assess and understand innovation, product performance, strategic positioning, message studies, tactical marketing programs, shopper behavior and strategic initiatives. The role also includes analysis of existing research & syndicated data sources to help with market assessments.
Role Accountabilities and Responsibilities
Designs, plans and, manages marketing research projects:Works to define appropriate methodology and overall research plan consistent with business goals.Partner with external agencies & platforms for survey creation, data collection & data analysis.Review all research materials to ensure validity of research.Provide input as necessary to marketing and agencies in the development of materials for testing.Provide actionable recommendations grounded in insights from marketing research, syndicated data, business situation, and realities.Provide brand planning & strategy assistance through a solid understanding of the consumer.Work with support functions as necessary to address business questions with all relevant information and support related strategic efforts.Manage projects within budgets, schedules, corporate, legal & regulatory requirements, and strictly adhere to relevant policies & SOPs.Apprise the organization of evolving consumer demographics, behaviors, and other trends relative to assigned brands and categories using all available information sources including secondary studies, syndicated data and custom research.Education and Experience
Bachelor’s degree in business management, Psychology, Finance, other quantitative disciplines, or related Life science.Minimum of 5 years of relevant business experience in marketing research with substantial experience turning business objectives and needs into a customized marketing research plan, preferably within consumer packaged good companies and supporting innovation process.Skills and Competencies
Must have excellent problem-solving, communication, presentation skills, and the ability to function as a team member.Knowledge of qualitative & quantitative research methodologies, and data sources, and ideally has experience with DIY market research software or platformsExperience integrating diverse sources of information, formulating business-relevant, and strategic recommendations.Must be able to work on a variety of projects spanning multiple categories simultaneously.#piq #LI-Hybrid
Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.
For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/