**Job Description** **Hybrid** - _This role is categorized as hybrid. This means the successful candidate is expected to report Warren, MI three times per week, at minimum_ _or other frequency dictated by the business._ **Relocation:** _This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate._ **GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.** **The Role:** This role is critical to CCA to help us interface with a Media Agency, analytics teams and internal brand teams to develop and execute our service and parts media strategy yearly - who to target and how to reach them through Media! As an Assistant Media Manager for Certified Service, Parts Brand, Parts eCommerce, Chevrolet Performance, and Technician Recruitment you will have the opportunity to support several different areas across the Customer Care & Aftersales (CCA). You will be charged with driving innovation and pushing boundaries of emerging media to engage with new and returning customers across the national tier. You will be asked to bring new ideas and strategies that will elevate the brand presence and positively influence our relationship to deliver on key media and brand KPIs. **What You’ll Do (Responsibilities):** + Form the strategic vision and media planning process for Tier 1/National Certified Service (across all GM divisions), Parts Brand (GM Genuine and ACDelco), Parts eCommerce, Chevrolet Performance, and Technician Recruitment + Manage our Tier 1 Media AOR and media operations process + Develop fresh insights to drive innovation and keep up with current/future trends in media while enabling a smarter and more effective media strategy and buying decisions + Work effectively with the Brand teams to understand brand initiatives, objectives, and goals to drive the most effective media plans + Own and manage the allotted budget and drive appropriate investments and mix + Liaison with Testing and Analytics teams at GM (including but not limited to Marketing Strategy & Intelligence (MSI), Marketing Applied Sciences (MAS), and Performance Marketing) in the development of reports, mix models, identify and drive media key performance indicators and high value behaviors across all channels and optimization plans + Develop and foster a relationship with MediaOne including Audience, Ad Tech, and channel leads + Create and oversee Test & Learn media initiatives and audience strategy + Present and inform leadership across retail, sales and marketing and adjacency areas of the business of CCA’s media plans, new opportunities, etc. + Monitor and analyze key performance metrics; optimize campaign activities on a weekly basis alongside analytic teams + Help guide and provide recommendations of how to optimize national account co-branded campaigns **REQUIRED CORE COMPETIENCIES:** + Forward looking mindset: the ability to spot trends and understand where the industry and opportunity will be in the future + Thinks strategically and navigates effectively though complex situations + Analytical data experience + Ability to deliver results in an ambiguous environment + Strong communication skills and the ability to influence others + Excellent research and presentations skills + Takes initiative, is proactive, and composed under pressure + Highly organized and ability to work cross-functionally **Additional Job Description** **Your Skills & Abilities (Required Qualifications):** + Minimum of 5 years of marketing with a preference for media experience and managing one-to-one targeted campaigns + Experience working within the digital space (paid search, social, display, online video, audio, connected TV, digital out-of-home, etc.), Amazon platforms, and espouse to traditional media (TV, magazines, etc.) + Experience working with or for media agencies + Successfully manage multiple projects and deadlines + Demonstrated ability to present including development of a PowerPoint presentation, oral presentation skills and ability to tell a story resulting in decision making + Outstanding oral and written communication **What Will Give You a Competitive Edge** ( **Preferred Qualifications):** + Bachelor’s degree required in marketing, business or other related fields preferred + Knowledge of GM structures and processes + Automotive experience with a view of the field as well as dealership and parts ecosystems + Understanding of people-based planning and 1:1 targeting \#LI-ST1 **About GM** Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all. **Why Join Us** We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team. **Benefits Overview** The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others: • Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents; • Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family; • Company and matching contributions to 401K savings plan to help you save for retirement; • Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; • Tuition assistance and student loan refinancing; • Discount on GM vehicles for you, your family and friends. **Diversity Information** General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer. We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities. **Equal Employment Opportunity Statements** GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. 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We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility. **Explore our global location** **s** The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com .In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.