Chicago, Illinois, USA
19 days ago
Marketing Account Executive - Energy Efficiency Programs

Resource Innovations is seeking Marketing & Account Executive for Energy Efficiency Programs to join our growing team in Chicago. As a Marketing Account Executive with Resource Innovations, you will create new and innovative ways to reach utility client customers and educate them on ways to effectively participate in utility energy efficiency programs. In this role, you will support the creation and execution of strategic marketing plans and campaigns for utility outreach teams. You will support event planning and management (in person trade shows, presentations, webinars, etc.) and associated data and reporting.  You will manage utility program accounts that require strong collaboration across internal and external teams. You will operate both strategically and tactically, thinking big while having meticulous attention to detail. This role requires excellent communication, ownership of client relationships and the ability to juggle multiple priorities.  

Resource Innovations (RI) is a women-led energy transformation firm focused on impact. Building on our expertise in energy efficiency, we're constantly expanding our portfolio of clean energy solutions to guide utilities through increasingly complex, connected challenges. Load flexibility. Electrification. Carbon reduction. With every step, we're leading the charge to power change.

Duties and Responsibilities

Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging for advertisements, newsletters, case studies, and webinars, calls to action, segmentation, marketing distribution channels, and campaign schedules Build and maintain strong client relationships  Grow existing local professional groups and association relationships and identify new customer engagement and marketing opportunities Manage and build a master outreach event calendar for utility client outreach, including associated budget planning and forecasting  Manage and coordinate customer-facing slide deck presentation and webinar content and delivery   Support event selection, planning, day-of support, debrief and reporting  Utilize Salesforce account data to track outreach event efficacy and develop data-driven marketing plans in support of client goals Manage risk analysis by looking for and reporting potential roadblocks to budget, resources, and timelines Ensure each deliverable of the marketing plan aligns with the client goals and is reportable Provide oversight and mentorship to associate marketing support members Other duties as assigned.
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