Description We are seeking a highly strategic and execution-focused Marketing Account Manager with expertise in upstream marketing and developing new revenue streams within the healthcare industry. This key role will combine marketing research, strategy design, and hands-on implementation to help our clients identify high-impact opportunities, determine who to target, and execute innovative marketing campaigns that drive measurable ROI. The ideal candidate will bring a proven playbook, market-savvy insights, and a balance of creative and analytical skills to deliver powerful strategies from concept to execution. Key Responsibilities: + Strategic Marketing Development: + Conduct in-depth market research to identify new opportunities, healthcare trends, unmet needs, and growth areas that align with the client’s goals. + Develop upstream marketing strategies that influence product/service development or early-stage branding efforts within the healthcare industry. + Provide data-backed recommendations for identifying target audiences, segmentation methodologies, and high-potential market channels. + New Revenue Channel Identification: + Create and analyze go-to-market strategies for entering or expanding into untapped healthcare markets. + Build and implement initiatives for net-new revenue streams through innovative approaches, partnerships, or campaigns. + Track and report on ROI to measure campaign success and continuously optimize for revenue growth. + Playbook Creation and Execution: + Leverage proven playbooks, tactics, and best practices to ensure the client’s marketing efforts are both strategic and streamlined. + Oversee and coordinate the execution of campaigns, ensuring alignment with brand vision and industry regulations. + Lead teams or partner with agencies to execute strategies, including messaging, creative, digital, and traditional media tactics. + Research & Analytics: + Use advanced market research tools and analytics platforms (e.g., Google Analytics, CRM tools, or healthcare-specific research systems) to gain actionable insights. + Define KPIs, forecast campaign outcomes, and prepare regular performance reports for internal and external stakeholders. + Stay informed about emerging healthcare marketing trends, regulations, and technologies to provide forward-thinking solutions. Requirements MUST HAVE EXPERIENCE IN THE HEALTHCARE INDUSTRY Requirements: + Experience: Minimum of 5 years in marketing, account management, or related roles, with at least 2-3 years focused on the healthcare industry. + Marketing Expertise: Demonstrated expertise in upstream marketing strategies (e.g., new market entry, opportunity assessment), research methodologies, and developing measurable revenue-driving campaigns. + Analytics Skills: Strong proficiency in data-driven decision-making with hands-on experience in tools like Google Analytics, Tableau, HubSpot, or similar platforms. + Proven Playbook: Track record of implementing scalable and repeatable marketing strategies that drive both brand awareness and sales metrics. + Execution: Experience managing end-to-end marketing campaigns, including team coordination, budget management, and adjusting based on performance insights. + Healthcare Knowledge: Familiarity with the regulatory environment, trends, and challenges specific to healthcare marketing. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .