The Global Brand and Marketing organization is going through an unprecedented transformation. At the core of this transformation is a focus on delivering value to our businesses and customers. To do so, we must embrace agile methodologies and have a truly holistic view of how we engage our customers across their lifecycle. This agenda requires marketing experts who can seamlessly blend strategy and execution. The Marketing Activation Lead, Retention & Engagement, will be the key person responsible for orchestrating and optimizing cross-channel journeys to drive customer actions. They bridge customer insights, audience needs, channel and messaging preferences to deliver timely, relevant information that enables in-market activation. Key Responsibilities * Understands the most effective ways to leverage digital channels to connect in a meaningful and measurable way with our target audiences and deliver meaningful business outcomes. * Key liaison between product marketing, channel teams, marketing functions and agile marketing pods. Needs to be able to translate marketing objectives into tangible go-to-market plans. * Builds the framework that anchors all members of the agile growth team to a shared understanding of the consumer journey. * Guides the team to apply digital strategies and marketing approaches within the consumer journey to achieve business objectives. * Develops basic channel requirements and partners with channel SMEs to ensure the right resources are deployed * Oversees measurement of detailed behavior and performance across purchase, adoption and/or nurture journeys. * Helps translate data and research into engagement opportunities and experimentation plans for optimization. * Defines channel strategy and experiments to enhance ‘campaign’ effectiveness. Partners with Channel leads to inform and prioritize backlog. * Oversees end-to-end implementation of engagement plan - from strategy through execution. Key Skills * 10+ years of experience building retention and/or customer engagement programs that drive business outcomes. * 7+ years of experience leveraging digital channels (social, web, email, etc.) to drive outcomes. * Knowledgeable of customer journey and marketing automation tools. * Experience creating marketing plans that are tied to measurable results. * Ability to translate customer data and analytics and turn them into measurable hypothesizes and actionable plans. * Thrives in a test and learn environment and has an experimentation mindset. * Comfortable in—and embraces - an agile mindset. Previous experience working in an agile operating model a plus. * Ability to drive consensus across marketing teams, with a focus on delivering customer-led solutions. * Able to understand and translate business problems and craft optimal omni-channel strategies. * Naturally curious and always looking for ways to optimize and improve customer experiences. * Outstanding interpersonal and communications skills, with an ability to influence associates and change behavior. * Familiar with retention or churn models, particularly relevant with subscription services. * Familiar with service design thinking principles. * HS Diploma or equivalent required, Bachelors preferred. Equal Employment Opportunity/Disability/Veterans If you need an accommodation due to a disability, please email us at accommodations@metlife.com. This information will be held in confidence and used only to determine an appropriate accommodation for the application process. MetLife maintains a drug-free workplace.