Here are the primary roles and responsibilities of a Marketing Administrator:

Provide daily practical support to agents as well as general office duties. Track agent allowances and agent expenses. Track and manage Advertising Spends and manage bookings in both Dashboard and with our media buying partner. Assemble images and ad copy; craft and build marketing materials including print ads, digital content, brochures, presentations, and other projects while following company templates and branding guidelines. Work with agents to proof and edit marketing related materials.  Develop and implement strategies to increase the company's social media presence and engagement across various platforms including Facebook, Instagram, TikTok and LinkedIn. Design, build and handle engaging multimedia content including graphics, videos, and posts to attract and retain followers. Edit and improve property videos crafted by agents. Assist with agent onboarding and training. Help agents use and customize various marketing materials. Stay familiar with company and brand intranet systems and encourage agents to leverage them. Lead meetings and classes to inform agents about new or underutilized programs, by customizing PowerPoint slides and other presentation materials provided by corporate marketing. Maintain familiarity with local market conditions and competitors and suggest improvements and new insights in response to them. Order and maintain marketing supplies including presentation materials. Complete other duties as assigned to support the operation of the office.