Description Amazon’s Talent Acquisition (ATA) Centralized Employer Brand Marketing team is looking for a seasoned Marketing Analyst to support measuring the effectiveness of marketing campaigns and strategies to drive brand awareness and “Create Good Job” perception to drive “Earth’s Best Employer”. The Marketing Analyst will support the development of centralized marketing strategies across ATA and support cross-functional teams to analyze the metrics produced from the strategies. You are a passionate analytics person with a track record of achieving impressive results. You thrive in ambiguous situations and love to build from scratch. You love test and learn innovation. You use data to rigorously assess marketing effectiveness and prepare reports based on internal and external metrics. You think big, but also execute rapidly. Key job responsibilities • Maintain robust data pipelines to ensure accurate and timely data flow that supports critical business functions • Perform quality assurance checks to validate the integrity of data and troubleshoot any issues in data pipelines • Develop comprehensive reports and maintain existing dashboards to visualize key business metrics and insights, enabling stakeholders to make informed decisions • Customize dashboard views for various lines of business and central campaigns, ensuring they are tailored to meet specific needs • Analyze and share data with vendors to improve quality of reporting and accuracy of investments • Conduct in-depth analysis to derive actionable insights from complex data sets, contributing to strategy development and business planning • Support Media planning cycle by providing insights into historical performance and build predictive models to measure future campaign ROI and evaluate efficacy • Work closely with other teams and stakeholders to gather requirements and deliver solutions A day in the life Our team communicates who we are as an employer – what it’s like to be an Amazonian, why we love innovating on behalf of customers and why people should join us. Our employer brand has been guided by our Leadership Principles, our values, and most of all our people. Our job is to bring that to life. About the team Diverse Experiences Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Inclusive Team Culture Here at Amazon, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon conferences, inspire us to never stop embracing our uniqueness. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve. Basic Qualifications - Experience using data and metrics to drive improvements - Experience building and optimizing multiple, simultaneous marketing campaigns - Experience managing or working within cross-functional marketing and creative teams - Bachelor's degree - 5 years of relevant work experience in a role providing data for marketing, operational or business planning - Advanced skills in using MS Excel, SQL working with large datasets, and data visualization tools like Tableau Preferred Qualifications - Experience in multi-territory campaign management - Experience in digital marketing and content production timelines and process - Excellent attention to detail and organizational skills - • Working knowledge of Performance Marketing - Working knowledge of digital marketing channels and metrics associated with them - Experience working with Asana Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.