Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

The role is responsible for the performance of Visa’s websites, visa.com and other visa domains, across CEMEA.  Performance includes supporting the global.com team in the strategic direction of the platform, the go-to for content management updates, site issues, and SEO strategy and performance. 

 

Strategic Direction & Implementation

In partnership with the Global .com team, this role will improve site performance through optimization of process, content and functionality and will lead the implementation throughout the region. Additionally, this role acts as a project manager and helps to facilitate the web development for Visa domains.

 

A high level of collaboration with cross functional teams (Product, Marketing, Merchant Sales, Legal and Consulting) is needed to support content creation, while ensuring Visa webpages adhere to SEO and User Experience (UX) best practices.

 

Web Maintenance and new contents rollout of local visa.com sites

To maintain and manage productive relationships with web development and content agencies, ensuring they meet delivery timelines and quality standards.Build and deploy new contents on Visa.com. Plan and schedule new content on Visa.com with cross functional teamsAdapt and localize of new content pages supplied by the global team. This includes facilitation of translation reviews across CEMEA with the local reviewersDevelop and recommend webpage designs based on stakeholder’s needs while following Visa.com’s brand and style guide guidelinesA/B testing of web components and optimizing contents to improve consumer journey across Visa.comReview local visa.com sites to ensure that contents are relevant and eliminate outdated contents.Determine the need for new sites based on business requirements. Facilitate new website/domain requests when neededTo use Adobe Experience Manager for creating, managing, and optimizing digital content across all CEMEA websites. Overseeing the workflows and review content.To manage domain names, enforce governance policies, and address any related technical issues.To provide support of other Content Management Platforms for regional stakeholders. Content management, and issues resolution.

Support SEO strategy and implementation

Ensure the SEO standards of Visa websites are maintained through keyword targeting, content optimization and campaigns to increase the organic ranking of visa.com.Lead SEO implementation, supported by local markets to identify opportunities and tactical areas for organic improvement.Track, report and analyze SEO performance data.Work closely with Global Visa.com team to create SEO best practice and champion across region.Work closely with media agencies to ensure full synergy between SEO and SEM strategies.

Platform analytics tracking and reporting

Monitor Visa.com site traffic through web analytics tool (such as Google Analytics) to track performance and identify opportunities for website optimization.Create insightful and actionable reports to track website performance, aligning to the business objectives.Translate reports into dashboards and/or presentations for management and key stakeholders.Collaborate with Media Agency to ensure complete campaign tagging and optimize conversion rates and KPIs through data analysis across channels, user journeys, conversion funnels, campaigns etc.Collaborate with Measurement & Insights team on campaign and business analysis to uncover actionable insights to be included into business strategies.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications
•2 or more years of work experience with a Bachelor’s Degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)

Preferred Qualifications
•3 or more years of work experience with a Bachelor’s Degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD)
•Candidate must be proficient English.
•4+ years of work experience as Web content manager, Web editor.
•Demonstrable background in content management, on-page SEO.
•Demonstrable experience of CMS systems.
•Demonstrable background of working with web analytics tools.
•Basic proficiency with photo editing tools (e.g. Adobe Photoshop or Adobe CC)
•Candidate should be able to work well in a team context as well as have an emphatic approach with other markets and cultures around the region.
•Candidate should be organized, analytical and have an excellent eye for detail.
•Bachelor degree or equivalent relevant working experience.
•Proficiency in Adobe Experience Manager.

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.