The Marketing Analyst will be at the core of our data-driven decision-making process, using insights to fuel the growth of AtlantiCare. Your work will directly influence strategic initiatives, helping us reach existing and new patients more effectively. This role requires a hands-on approach to analyzing ROI (appointment/revenue data) and marketing data, interpreting results from marketing campaigns, and leveraging insights to optimize both digital and offline channels. The ideal candidate will be skilled in web analytics, tag management, tracking platforms, Salesforce CRM, and data visualization tools to support and build our B2C2B efforts. Ultimately, you will help us ensure we spend our marketing budget efficiently and we target our audience through successful campaigns.
To ensure success as a marketing analyst, you should have at least five years of experience partnering with marketing bringing analytical insights that drive business success. Ideal candidates will have a proven aptitude for interpreting data from disparate systems and strong research abilities. You should also be committed to the discovery and development of innovative solutions in an ever-changing digital landscape.
Responsibilities:
Marketing & Campaign Analysis:
Collaborate with marketing team to assess campaign performance across multiple channels (email, PPC, social media, OOH, print, etc.). Track, tag and help identify campaign KPIs (ROAS, CAC, conversion rates). Provide actionable insights and recommendations for future optimizations. Ad-hoc analytic requests, and development/automation of regular reports. Leverage web analytics and other tools to analyze site traffic, user behavior, and conversion rates, identifying improvement areas in the user journey and campaigns. Advise other marketing functions as the knowledge owner for customer and market data.Data Analysis & Reporting:
Work closely with the cross-functional teams to identify data sources to integrate and improve marketing reporting. Analyze data related to campaign/product performance, customer segmentation, and trends, leveraging Salesforce CRM for streamlined data management and reporting. Partner with key stakeholders on the optimization of strategies for acquisition and retention. Conduct regular reporting for senior management, highlighting campaign performance, market trends, and growth opportunities. Maintain/create dynamic dashboards for real-time tracking of key metrics.Market & Customer Research:
Partner with Marketing and Business Development to stay informed on market research results, trends, customer needs, and the competitive landscape. Provide actionable market and customer insights to address key strategic questions. Forecasting future market, and consumer trends.
QUALIFICATIONS
EDUCATION: Bachelor’s degree (or similar) in Marketing, Business Analytics, Data Science, or related field is required.
LICENSE/CERTIFICATION:
EXPERIENCE: We are seeking a highly motivated and analytical individual with a bachelor’s degree (or similar) in Marketing, Business Analytics, Data Science, or a related field. The ideal candidate will have 5+ years of experience in sales and marketing analytics, research, and statistics, with a specific focus on B2B2C models, ideally within the healthcare industry or ecommerce. Proficiency in web analytics, tag management, tracking platforms, Salesforce CRM, and data visualization tools, particularly Datorama, is essential. Experience in leveraging and creating predictive modeling, customer segmentation, and campaign optimization is required. The candidate must be skilled in building and automating reporting dashboards and possess strong analytical, statistical, and communication skills to effectively present data-driven insights to cross-functional teams. Experienced in SQL, Excel, and advanced data manipulation is necessary. A deep understanding of marketing campaign strategies and tactics, combined with the ability to work independently and handle concurrent projects with attention to detail and accuracy, is crucial. Exceptional verbal and written communication skills, including the ability to communicate complex information in an easy-to-understand format, are essential for this role.
PERFORMANCE EXPECTATIONS
Demonstrates the competencies as established on the Assessment and Evaluation Tool for this position.
WORK ENVIRONMENT
This position requires some walking/standing and may have prolonged periods of sitting. Works with such equipment as computer terminal, fax machine, printer, telephone and copier. Position requires some travel, flexibility of hours including weekends, evenings and on-call duties as well as lifting up-to 20 lbs. Essential functions for this position are listed on the Assessment and Evaluation Tool.
REPORTING RELATIONSHIP
This position reports to department leadership.
The above statement reflects the general details considered necessary to describe the principle functions of the job as identified and shall not be considered as a detailed description of all work requirements that may be inherent in the position.