**Job Summary:** We are seeking a hybrid role that blends the analytical skills of a marketing analyst with the strategic mindset of a growth marketing. As a Marketing Analyst & Growth Marketer on our North America SMB and Mid-market commercial marketing team, you will play a crucial role in driving data-driven decision-making, optimizing our marketing strategies through experimentation, and accelerating business growth. By combining data-driven insights with strategic growth marketing, this role will be instrumental in driving business growth and achieving marketing objectives. This role is ideal for someone who is passionate about driving measurable growth through data-driven strategies and paid digital channels. **Key Responsibilities:** **Data Analysis and Insights** + Collect and Analyze Data from various sources (web analytics, email marketing, social, paid advertising, marketing automation platforms & CRM) to identity trends, insights and opportunities for growth + Utilize statistical techniques to extract meaningful insights and inform strategic decisions + Evaluate the effectiveness of marketing campaigns and identify areas for improvement + Leverage historical data to forecast future trends and customer behavior **Campaign Optimization & Experimentation** + Design and execute A/B tests to drive acquisition, improve customer experience and in return drive campaign performance + Collaborate with cross-functional teams to identify constraints, develop solutions and run experiments across owned, earned and paid channels + Collaborate with internal teams and external agencies to develop and test new ad creative + Make data-backed recommendations to optimize spend and improve campaign efficiency. **Segmentation & Personalization** + Use data to segment customers and personalize marketing campaigns + Collaborate with internal teams to implement personalization across campaigns including website experiences, email, chat and advertising **Market Research and Competitive Analysis** + Collaborate with the insights team, identifying segment specific trends, opportunities, and potential threats + Analyzing competitors' marketing strategies and tactics + Gathering and analyzing customer insights to inform marketing strategies **Measurement and Reporting** + Collaborate with data science to develop and implement B2B measurement models + Create dashboards & reports to communicate results and insights to stakeholders + Present results, learnings, and recommendations based on program and campaign performance + Report on the effectiveness of growth experiments and campaigns, iterating based on insights and data. + Review funnel metrics, identify gaps, and forecast future performance. **Disclaimer** * This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management. The base pay range for this role is $86,950 to $131,300 annually with additional opportunities for pay in the form of bonus and/or equity (applies to US candidates only). Pay varies by work location, job-related knowledge, skills, and experience. **Benefits:** HP offers a comprehensive benefits package for this position, including: + Health insurance + Dental insurance + Vision insurance + Long term/short term disability insurance + Employee assistance program + Flexible spending account + Life insurance + Generous time off policies, including; + 4-12 weeks fully paid parental leave based on tenure + 11 paid holidays + Additional flexible paid vacation and sick leave (US benefits overview (https://www8.hp.com/h20195/v2/getdocument.aspx?docname=c07065756) ) The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.