17F The Globe Tower, Philippines
63 days ago
Marketing Analytics Manager

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description Works closely with marketing & analytics teams to help design, implement, measure, and iterate on strategies that drive our business metrics. Experimentation and a customer-centric mindset must be core to the programs to be built. Collaboration with other teams to plan and execute against shared goals, building engaging customer lifecycle programs in results-driven environments, have proven success in improving key metrics, and developing aggressive experiment pipelines for continuous innovation, all with a highly empathetic, customer-centric mindset.

Collects and interprets data on various platforms, generates reports, and interprets data to produce reports for analyzing and presenting to stakeholders. Maintains and tracks key performance indicators (KPI ) for use in various dashboards. Acts as an analytical resource for any performance improvement projects.

DUTIES AND RESPONSIBILITIES

Develop a deep understanding of the various business metrics, customer attributes, and data structures as well as in-depth knowledge of various analytical tools in order to identify segments, subcultures, and business drivers and provide actionable intelligence/insights that will serve as inputs for segment plans and overall marketing decision making.

Deliver analytics requirements including performance dashboards, ad hoc studies, post-mortem analysis, cohort analysis, and drill-downs from independent reports supporting the Marketing teams (Segment Squads, Subcultures, Content, ROMI) in generating insights to aid in decision-making.

Serve as liaison between marketing teams and other analytics teams outside the marketing organization – SPOC for all analytics requirements

Develop new metrics relevant to the delivery of the marketing team’s mandates

TECHNICAL REQUIREMENTS

Microsoft Excel

SQL

MS Office / Google Apps Suite

Google Analytics (plus)

Mobile app performance attribution (plus)

Python (plus)

HIRING REQUIREMENTS

College Graduate

At least 5 years of work experience in any financial management/quantitative/qualitative analytics discipline

Driving financial performance in a dynamic business environment. Knowledge of telco KPIs is an advantage.

Planning and forecasting financial performance within a matrix organization structure.

Business partnering & ability to influence strategic decisions with financial insights especially with senior management.

Managing a high degree of complexity, bringing together financial, commercial, operational, and people considerations, to secure the best outcomes

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

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