Main Duties and Responsibilities

I. Marketing and Promotion
• Designs, recommends, and implements a targeted marking marketing and
communications plan for all programs and courses under the LCBA
• Serves as main keeper and conduit for communications of LCBA’s online and social
media platforms
• Coordinates closely with the UMCO to ensure compliance with University directives,
protocols, and branding guidelines related to communication
• Complies with branding and communication guidelines of Le Cordon Bleu International

II. Student-Recruitment Activities
• Attends to inquiries from clients/prospective enrollees from various communication
channels (e.g., face-to-face, online, phone, office email), records contact information of
prospective students, and conducts follow-ups on potential students as needed
• Coordinates with Le Cordon Bleu offices within the international network to discuss new
programs, regulations, activities, and marketing materials/initiatives, and updates the
Institute Director accordingly
• Executes sales and marketing strategies in order to generate enrollees and promote the programs and courses

III. Admissions and Enrollment Support
• Oversees the logistics and coordination of student admissions
• Informs students on the schedule of the orientation and facilitates the on-boarding
process
• Facilitates the distribution of uniforms, knife kits, locker assignments, French dictionary,
waivers, kitchen safety guidelines, LCBA student rules and other materials to students
• Monitors students’ compliance to the Institute’s policies and rules and applies the
necessary measures

IV. Student Affairs Support
• Monitors students’ compliance to the Institute’s policies and rules, and administers
corrective action based on student code of discipline, if needed (e.g. oral reprimand,
written reprimand, etc.)
• Assists the Institute Director in the school’s Career Development and Student Life’s
Enrichment programs

V. Office Management Support
• Contributes to the regular process of reviewing Office processes, systems that will
improve the Institute’s efficiency and service level
• Provides logistical support during graduation ceremonies, and other student activities
headed by the Institute and by GSB

VI. Performs other duties as may be assigned by the Immediate Supervisor, or any
authorized representative.