Paris La Defense, Ile-de-France, France
341 days ago
Marketing and Communications IT Services Specialist

Are you an operational and result-driven marketing and communications specialist with business-to-business marketplace experience? And do you have a marketing qualification and digital hands-on marketing experience from the IT sector? Then you may be the one we are looking for to join our team as a Marketing & Communications IT Services Specialist.

The successful candidate will play an integral role in building and engaging the company’s customer base, and creating effective campaigns that will promote our long-term growth.

You will report directly to the Country Marketing Director.

 

Responsibilities and Tasks

Executing an effective marketing plan for Services Lead generation programmes Organising events Creating content for each business unit’s marketing campaign Work closely with the sales team, business line managers and other internal stakeholders Coordinate with external communications agencies Create and execute lead generation programmes Analyse data to determine campaign efficiency and create management reports on marketing campaign activity to follow up on KPI’s Adapt and implement the international marketing campaigns locally Ensure best practice utilisation of CRM, marketing automation and marketing systems in France

 

Skills
Native French language skills and completely fluent in English

Digital aptness and experienced in editing and design creation - and writing SEO-optimised content. 

 

Qualifications

At least three years of digital B2B marketing and communications experience from the IT sector Educated at Master level or equivalent
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