The Marketing Asset Specialist will collaborate with key members within the division and organization to create the digital asset management strategy and vision for Syracuse University's Division of Marketing. The Specialist will partner across divisional teams (and with University ITS as needed) to design, implement and continuously improve digital asset management (DAM) systems used by the marketing division. Marketing assets will include, but not be limited to: imagery, video, brand elements, divisional training, reference documents, etc. They will participate in the analysis and organization of all digital assets created and uploaded to various DAMs. They will collaborate with team leaders on taxonomy structure, metadata, upload and organization of assets, asset lifecycle process, platform training and troubleshooting. They will also have an in-depth understanding of workflow management and help to identify places to integrate various asset platforms.