Summary of Work Activities and Responsibilities
Under the supervision of the Program Sales and Marketing Head, the Marketing Assistant assists in planning and executing marketing initiatives to promote the different programs of the CCE and all its Business Units (e.g., PO, IP, Ateneo BAP Institute of Banking [AB-IB], Le Cordon Bleu Ateneo de Manila [LCBA], Institute for Digital Enterprise [IDE], CU/Academies/Special Projects), liaising with stakeholders, and identifying marketing trends and opportunities for innovation.
Main Duties and Responsibilities
I. Marketing Support
Facilitates in-house production of marketing materials
Prepares basic designs of marketing and graphic materials (e.g., brochures, catalogues, calendars, signages, posters, invitations, etc.), and coordinates with relevant CCE units for design conceptualization, timeline, and other relevant matters
Updates materials regularly to ensure accurate and timely release of information
Drafts presentation materials and other basic graphic design requirements for the Center, for the approval of the Program Sales and Marketing Head
Prepares and disseminates communication materials across all channels/platforms (e.g., social media, digital/bulletin boards, etc.) and updates information regularly or as needed
Coordinates closely with the University Marketing and Communications Office (UMCO) to ensure compliance with University directives, protocols, and branding guidelines related to communication
Keeps abreast of marketing and communication trends, best practices, policies, procedures or new technology and assesses potential opportunities for integration into the Center’s current practices
II. Events Management and Administrative Support
Implements in/egress arrangements for internal and external events (e.g., setting up of venue, manning registration, etc.)
Handles the photo documentation of in-house events and other CCE activities
Maintains database of existing partners and event sponsors
Assists in processing financial requirements for events
Canvasses and requests for quotations for event supplies and services
Prepares summary of quotations, for review and approval of the Program Sales and Marketing Head
Processes payments for supplies and services based on received sales invoices/ statements of accounts
III. Performs all other tasks assigned by the immediate supervisor and authorized representatives