Marketing Associate, Delivery Experience: Cart Building
Amazon.com
Delivery Experience: Cart Building team owns products that help customers build and manage their shopping cart throughout their purchase journey. The team is looking for a high impact Marketing Manager who can drive customer targeting and opt-ins of existing products.
Key job responsibilities
The Marketing Manager will drive campaigns to improve customer awareness of Cart Building features and benefits. Candidate will design the targeting approach, messaging construct as well as the overall ideal experience and the roadmap to deliver it. Candidate will also be responsible for owning the performance and output metrics.
A day in the life
The Marketing Manager will (i) ideate and design mechanisms to improve customer awareness (ii) set up metrics to evaluate performance of above mechanisms (iii) execute and monitor ongoing campaigns (iv) create a long term strategy for improving customer basket building activity
About the team
As part of the Delivery Experience vertical, we help customers across multiple geographies build and manage their shopping cart. We help customers (i) easily identify relevant items that they can purchase together (ii) select relevant delivery options that improve convenience of delivery (iii) help customers be more eco-friendly in their purchases. We own (i) the Tech products which help customers with the above and (ii) overall tracking and reporting of relevant metrics
Key job responsibilities
The Marketing Manager will drive campaigns to improve customer awareness of Cart Building features and benefits. Candidate will design the targeting approach, messaging construct as well as the overall ideal experience and the roadmap to deliver it. Candidate will also be responsible for owning the performance and output metrics.
A day in the life
The Marketing Manager will (i) ideate and design mechanisms to improve customer awareness (ii) set up metrics to evaluate performance of above mechanisms (iii) execute and monitor ongoing campaigns (iv) create a long term strategy for improving customer basket building activity
About the team
As part of the Delivery Experience vertical, we help customers across multiple geographies build and manage their shopping cart. We help customers (i) easily identify relevant items that they can purchase together (ii) select relevant delivery options that improve convenience of delivery (iii) help customers be more eco-friendly in their purchases. We own (i) the Tech products which help customers with the above and (ii) overall tracking and reporting of relevant metrics
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