At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.
Viatris empowers people worldwide to live healthier at every stage of life.
We do so via:
Access – Providing high quality trusted medicines regardless of geography or circumstance;
Leadership – Advancing sustainable operations and innovative solutions to improve patient health; and
Partnership – Leveraging our collective expertise to connect people to products and services.
Our global portfolio includes best-in-class, iconic brand-name products as well as global key brands; generics, including branded and complex generics; and other offerings across a wide range of therapeutic areas. We are committed to helping create healthier communities worldwide through education, outreach and better access to treatment.
For those driven to live their lives with purpose, Viatris helps employees realise their full potential by creating a collaborative culture that fosters courage and resilience. Viatris is more than just a place to work. This is a place to make a difference in the world.
The Role & What You Will Be Doing
The Marketing Associate will lead the development of all marketing and promotional materials, designing and executing marketing projects for Viatris Egypt, with the main objective of ensuring that tools and materials are made available to all customer facing colleagues as well as communication channel, channels of distribution and customers within the market.
Every day, we rise to the challenge to make a difference and here’s how the Marketing Associate role will make an impact:
Implement local strategies, development of promotional campaigns and programs to maximize brand value
Align with regional and global teams as appropriate
Develop and coordinate the implementation of OMNICHANNEL communication strategy.
Take responsibility for brand requirements in the various channels and deliver the correct content to fulfill the promotional requirements within those channels
Identify plans and implement core materials in line with the tactical plan (supporting the channel strategies)
Take accountability for ensuring that all content and/ or promotion materials and items for promotional purposes are delivered timeously.
Align key internal stakeholders, through the core brand team – medical, marketing, management, H&V, regulatory, sales etc - to drive business objectives, develop campaigns and materials. And with External Stakeholders such as Egyptian Drug Authority.
Collaborate with sales to roll out and drive effective execution of campaigns and programs
Establish effective peer relationships and strong cross-functional collaboration and communication
Manage external vendors
About Your Skills & Experience
For this role, we’re looking for a candidate who has an effective combination of the following qualifications, skills and experiences:
Medical, Pharmaceutical or Science Education background
2 years of experience within pharmaceutical industry and/or healthcare environment
Solid experience in strategic and operational business/marketing planning and execution
Previous experience in pricing, reimbursement, regulatory requirements, market and policy trends to allow a successful brand planning
Ability to analyze, define and convey complex marketing, customer and competitor Insights concepts and strategies in verbal and written communication
Demonstrated track record of ability to influence others without authority
Proven ability to perform effectively in a changing environment, and the professional maturity to deal with ambiguity
Strong interpersonal skills, as well as excellent verbal communication and presentation skills
Demonstrated collaboration and negotiation skills
At Viatris, we are dedicated to building a truly diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t fully align with every requirement, we still encourage you to apply. You may just be the right candidate for this or other roles.
Why Viatris?
At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others. You will also have the opportunity to access excellent career progression opportunities and work-life balance initiatives.
Diversity & Inclusion at Viatris
At Viatris, diversity and inclusion are essential to our mission. The diversity we foster in all aspects of our business can be one of our greatest strengths in redefining healthcare not as it is, but as it should be. If you would like to know more about what diversity, equity and inclusion means to us, please visit https://www.viatris.com/en/Careers/Diversity-and-Inclusion
Sustainability at Viatris
Corporate social responsibility is fundamental to the Viatris mission. We work to advance responsible and sustainable operations and leverage our collective expertise to empower people to live healthier at every stage of life, recognizing that our actions affect the stakeholders and communities we serve. To learn more about our efforts, please visit https://www.viatris.com/en/about-us/corporate-responsibility
At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.
Viatris is an Equal Opportunity Employer.